Otto Hutt is now Faber-Castell

March 26

I didn't get the news until Appleboompennen made an interview with the CEO of OttoHutt.

March 26

Let's do some speculation.

Faber-Castell has now three brands, Faber-Castell, Graf-von-Faber-Castell und Otto Hutt.

What do you think will happen?

Scenario 1: all three brands remain as it is now

Scenario 2: Otto Hutt is merged into the FC and GvFC lines

Scenario 3: FC vanishes and is merged into the OH line.

Probably, for the moment being, scenario 1. But for the future, I guess scenario 3 would be a possibility as FC is not a very strong brand where people could not live without.

March 27

In my country, Faber Castell is a super strong brand in stationery, most folks grew up knowing FC as the quality stationery to go to. Colour pencils, erasers, ball pens, pencils, those kind of things. And I personally never heard of Otto Hutt, until I wondered into the FP hobby.

March 27

24 minutes ago, AceNinja said:

super strong brand in stationery

We are talking about different things.

I am not talking about pencils and whatever they offer where FC is one of the most known brands. I am talking about fountain pens. You could easily re-brand these entry-level pens as Otto Hutt, like in "Otto Hutt by Faber-Castell".

But that is just speculation.

March 27

11 hours ago, mke said:

We are talking about different things.

I am not talking about pencils and whatever they offer where FC is one of the most known brands. I am talking about fountain pens. You could easily re-brand these entry-level pens as Otto Hutt, like in "Otto Hutt by Faber-Castell".

But that is just speculation.

I don't think you are talking about different things, though. The overall brand perception of Faber-Castell when it comes to other stationery items also influences the perception of their fountain pen offerings among people who aren't necessarily familiar with fountain pens. A German might immediately recognise a Faber-Castell fountain pen as a quality item, whereas they may not have any such associations whatsoever with Otto Hutt, a brand they've likely never heard of.