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Influence Of Ink Colour On Memory Retention

Snamellit

By Snamellit
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inkstainedruth Ancient Artifact

inkstainedruth

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As a cognitive neuroscientist researching attention and real-world interaction, I couldn't help but be interested in this topic. It is true that people do recall information better when it is written in different colours, but it has more to do with novelty and adding a unique attribute to the information than the actual colour used.

 

We are used to reading black text on white pages through word processors and most internet sites. The appearance of blue ink adds a level of novelty to the writing, making the text written in the less-viewed colour more salient or memorable. If you write notes with orange, pink, green, or any other colour that you do not usually read, the novelty of that colour will help to tag the information you are writing with an additional cue or hint to help you retrieve the information from memory.

Wow, that's really interesting. I wonder if that's why, in a lot of medieval manuscripts, they used certain words in red in (the term is "rubification", IIRC correctly) to highlight them on the page.

Ruth Morrisson aka inkstainedruth

"It's very nice, but frankly, when I signed that list for a P-51, what I had in mind was a fountain pen."

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