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Sheaffer Company sold?


terim

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Well, they certainly did everything that they could to kill it.

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One can only hope it went to a good home.  Like maybe "Bespoke Iowa Pens"?  

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Thank you for posting Teri.  Hopeful?? on how this might develop.......

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OH WOW this is depressing. Thank you for sharing.

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Clarion Capital owns the Cross brand and through Cross Clarion purchased Sheaffer. 
 

Sheaffer doesn’t show up in the Clarion portfolio of companies and no entry of sale shows up on their news feed. 

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3 hours ago, FarmBoy said:

Clarion Capital owns the Cross brand and through Cross Clarion purchased Sheaffer. 

Transom Capital Group bought it off Clarion in 2017 and still lists it in the portfolio https://transomcap.com/portfolio/

 

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39 minutes ago, terim said:

These are the new owners of the Sheaffer brand .... https://www.williampenn.net/

 

Hmmmm.  I had not heard of them, but I just now had a look.  All the prices are in Rupees, but are pretty close to US / EU prices.  It might be early days, but I did not see much in the way of Sheaffer activity.

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1 hour ago, Targa said:

Hmmmm.  I had not heard of them, but I just now had a look.  All the prices are in Rupees, but are pretty close to US / EU prices.  It might be early days, but I did not see much in the way of Sheaffer activity.

I think their website only shows them as a dealer in Sheaffer, no idea what parts of the business they will attempt to revive .... but they have a lot of work ahead of them.

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There's a post on Facebook indicating Sheaffer has been sold to the Indian retailer William Penn. Can anyone confirm? 

 

https://www.facebook.com/102694378028106/posts/pfbid02qKeermaxVWomrWhdku7t58d8HomdBZ9fvpf4EVTf7oKeHaJ6HBPYVzLfHKX3aPW6l/

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I saw that too. I couldn't find anything else about it. Hope the owner (if true) knows what he's doing. Various press indicate that he knows how to grow a retailing network of luxury brand items. I'm curious, but I don't know anything to add.

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So this is true, I wonder if it’s the beginning of the end for AT Cross company and their reliance on Chinese Manufacturing?

 

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22 hours ago, terim said:

but they have a lot of work ahead of them.

Yup.  I hope to be surprised.  

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An earlier thread in this same forum on this topic. Perhaps the moderators could be moved to join them in some way. 

 

 

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This seems bizarre to me. Sounds like Cross just wanted to unload Sheaffer on whomever would buy it.  It will be interesting to see how this plays out, but I'm not optimistic, that's for sure. Maybe it just becomes a brand sold in India and Asia.  It's pretty much a dead brand here in the U.S.A., it would seem.  I had heard at one time Sheaffer was big in the UK, but that's probably years ago. 

 

I can't imagine where they go from here.  

 

In my view Bic had a chance to bring back Sheaffer, but blew it. Then they dumped it on the private equity group that ran Cross, and Cross thoroughly, completely bungled it.  Hard to believe that Sheaffer Pen was once a top company with a worldwide presence and high-profile advertising on television and magazines, etc., and distribution in stores everywhere. 

 

W.A. Sheaffer must be turning over in his grave at what happened.  

 

Dave

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Sheaffer was my first pen, in 1980. I still have that school pen (I bought it at college). 

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Maybe they will bring out a Balance III, made in India with high quality plastics that won’t crack😊
And we certainly can hope for a new Grand Connoisseur in a variety of Ebonite materials.

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