davefoe Posted January 25 Share Posted January 25 Hi all -- a while back I saw a post on Facebook or somewhere with photos of a new Sheaffer ink bottle that once again had a well in it -- I think they called it a "bird's nest" for some reason. Also saw a new Sheaffer logo that looked like the old Sheaffer'S logo except without the final "S". Looked like yet another rebranding to me. Yet I haven't seen the new ink bottles and the Sheaffer website still has the current logo, although emails I receive have the newer logo. Anybody have any idea what's going on? I sure wish they would get a grip on this brand and get it right for once. All I see is ads for pen clearances and % off -- not exactly the way to build or rebuild a brand mystique. Anyway, just curious about what's going on. Dave Link to post Share on other sites
sciumbasci Posted January 25 Share Posted January 25 Pictures required Link to post Share on other sites
davefoe Posted January 26 Author Share Posted January 26 I don't have any photos, nor can I find any doing a Google search. Link to post Share on other sites
Mr.Rene Posted January 26 Share Posted January 26 So..not clue about subject.. 🤷♂️ Link to post Share on other sites
Univer Posted January 28 Share Posted January 28 LinkedIn is your friend. https://www.linkedin.com/company/sheaffer-pen-corporation I'd say the description is accurate: clearly inspired by vintage logos, minus the final "S." No idea about the new ink bottle, but it certainly sounds interesting. Link to post Share on other sites
Mr.Rene Posted January 28 Share Posted January 28 To be honest don´t impress me so much...I guess the ink and bottle are the usual..just new label....I prefer old one,the last before Sheaffer goes to Asian owner...Regards. Link to post Share on other sites
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