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New logo, new ink bottle?



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Hi all -- a while back I saw a post on Facebook or somewhere with photos of a new Sheaffer ink bottle that once again had a well in it -- I think they called it a "bird's nest" for some reason.  Also saw a new Sheaffer logo that looked like the old Sheaffer'S logo except without the final "S".  Looked like yet another rebranding to me.  Yet I haven't seen the new ink bottles and the Sheaffer website still has the current logo, although emails I receive have the newer logo. Anybody have any idea what's going on?  I sure wish they would get a grip on this brand and get it right for once.  All I see is ads for pen clearances and % off -- not exactly the way to build  or rebuild a brand mystique.  Anyway, just curious about what's going on. 

 

Dave

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To be honest don´t impress me so much...I guess the ink and bottle are the usual..just new label....I prefer old one,the last before Sheaffer goes to Asian owner...Regards.

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