Jump to content

Goulet Interview With Lamy Ceo Bernhard Roesner



Olya

Recommended Posts

I don't know whether you've seen this, but Brian Goulet interviewed Lamy CEO Bernhard Roesner (Rösner in German; or Rosner if you will) last month in Heidelberg, it's nearly 1h long and very interesting.

One of the things revealed is that apparently Lamy is set to release 10 new inks this year! (1st quartal if things go by plan!)

 

 

https://www.youtube.com/watch?v=ZGf475MD5UE

Link to post
Share on other sites
  • Replies 17
  • Created
  • Last Reply

Top Posters In This Topic

  • Olya

    7

  • Intensity

    3

  • grainweevil

    2

  • Torrilin

    1

Maybe the LEs were meant as a wide test how other colors would be accepted by the costumers.

Link to post
Share on other sites

One of the things revealed is that apparently Lamy is set to release 10 new inks this year! (1st quartal if things go by plan!)

Perhaps putting existing bottles into LE boxes is to test level of suckerbility of their fans ;)

Link to post
Share on other sites

I just saw the whole interview yesterday.

 

It's interesting that 15 years ago Lamy was known as a BALLPOINT MANUFACTURER???!!!

 

Impressive, really.

 

The do a lot with so few employees.

 

I believe Mr. Goulet does have footage of the factory as well.

 

SO stay tuned till then...

Link to post
Share on other sites

Very interesting about the inks. I hope they will make Petrol part of the standard line-up. Looking forward to other ink colors.

“I admit it, I'm surprised that fountain pens are a hobby. ... it's a bit like stumbling into a fork convention - when you've used a fork all your life.” 

Link to post
Share on other sites

The thought that the LE inks were tests to see how consumers would accept new inks and colours crossed my mind too. And I also thought that maybe (at least some) past LEs might become part of their regular lineup. Would be nice if it were so, Dark Lilac and Petrol are right up my alley!

 

I was also suprised that they were at that point mainly ballpoint manufacturers, because many school kids use Lamys and that's millions every year! The ABC for primary school and the Safari/ Al Star for secondary school/ Jr High (5th grade onwards in Germany). It used to be Geha vs Pelikan/o, but since at least the 1990s it was definitely Lamy vs Pelikan. Not sure which one wins the classroom war nowadays, but I'd bet Lamy does.

 

As I keep saying, Pelikan majorly fcked up by changing the design of the Pelikano so much and now it looks like a kid's toy, whereas the Safari is iconic, most likely because they never changed the overall design, save for some improvements and adjustments over the decades. Many teachers use the Safari too. Can you imagine an adult using a current version of the Pelikano? :unsure:

Edited by Olya
Link to post
Share on other sites

And I also thought that maybe (at least some) past LEs might become part of their regular lineup.

 

A thought that had crossed my mind too. Seems an obvious thing to do, which doesn't necessarily make it a Lamy thing to do at all.

 

Can you imagine an adult using a current version of the Pelikano? :unsure:

Erm... No? No, noppity, nope. This pen here? Pelikano? Oh, some random passing schoolchild must have inadvertently left that there on my desk. In my house. :unsure: :blush: :lol: I think the trouble is Pelikan are trying to make the Pelikano as instantly recognisable as the Safari, and went a little astray. But it's sort of worked, as I noticed some unbranded knock-offs of it on Ebay just the other day. The ultimate accolade...

Link to post
Share on other sites

 

A thought that had crossed my mind too. Seems an obvious thing to do, which doesn't necessarily make it a Lamy thing to do at all.

 

Erm... No? No, noppity, nope. This pen here? Pelikano? Oh, some random passing schoolchild must have inadvertently left that there on my desk. In my house. :unsure: :blush: :lol: I think the trouble is Pelikan are trying to make the Pelikano as instantly recognisable as the Safari, and went a little astray. But it's sort of worked, as I noticed some unbranded knock-offs of it on Ebay just the other day. The ultimate accolade...

 

Not 100% sure what you mean by saying that it's not a Lamy thing to do (ie whether you're joking or serious :) ), but they repackaged their turquoise and sold as LE "Pacific Blue", like Waterman with their turquoise. They wouldn't be the only ones to re-issue an LE or SE and make it part of their line-up, which if it sold well and is in demand is a good thing to do! (*side eyeing Parker and thinking of the Penman line*..).

 

No worries, I have a few Pelikanos myself :blush: From various decades, but the most modern I go with Pelikano is their ca 2001 version. After that I'm out (meaning the 2010 and after that versions with the rubber grip and non-existent/ non-functioning bs clip, because as per pelikan "people don't really use clips" and I beg to differ..). Though I hang on to Pelikanos and am so upset about them because I used them at school and have a nostalgic attachment to them. The choice was between a Lamy Safari and a Pelikano, and the Lamy Safari my mum & I found b*tt ugly (still find them b*tt ugly, but I have several and they are comfy and good writers! The colours are hard to resist...) and the Pelikano much prettier, so a Pelikano it was - my 1st fpen! :wub: ... Also not being bound by proprietary carts was a plus, another reason why I have several and also a number inked up...

 

Pelikan are so reluctant to go out of their comfort zone when it comes to their whole line of pens, but with the Pelikano they seem to have thrown their hands in the air, rolled the dice and smoked & drunk sth iffy and now we have those ugly and childish abominations, which have nothing in common with any of the past iterations of that pen :angry:

Edited by Olya
Link to post
Share on other sites

Not 100% sure what you mean by saying that it's not a Lamy thing to do (ie whether you're joking or serious :) )

 

Sorry - joking, The obvious thing to do is rarely Lamy's first choice, or at least that's how it often feels!

 

And my Pelikanos are exclusively of the ugly and childish abomination variety. I, um, kinda like them. :blush:

Link to post
Share on other sites

 

Sorry - joking, The obvious thing to do is rarely Lamy's first choice, or at least that's how it often feels!

 

And my Pelikanos are exclusively of the ugly and childish abomination variety. I, um, kinda like them. :blush:

At least you're a fan! :D They are comfy, I tried them, I'll give them that much... :ninja:

Link to post
Share on other sites

Actually this makes the current 2018 L.E. Safari a lot more logical, given the information in the interview. It's probably just a test to see how well the full black matte Safari sells before they add it (or not) to the current line-up, or even substitute the "umbra" black-ish version. A lot of what they did did not make sense to me until I heard the interview. It appears a lot of their novelty product presentation (these boutique stores and probably also L.E. pens and inks) are just to test the waters and get some feedback, hence the small production numbers and the stores being more for proof of concept and advertising.

“I admit it, I'm surprised that fountain pens are a hobby. ... it's a bit like stumbling into a fork convention - when you've used a fork all your life.” 

Link to post
Share on other sites

Originally the pink Safari was an LE. It sold like crazy for them, and they added it to the regular line up. But that was filling a much more obvious marketing hole than the subsequent range of LEs. And I wouldn’t expect every LE to make the cut. But if they can field 10 new inks while keeping the existing ones... fun.

Link to post
Share on other sites
  • 2 weeks later...

I haven't watched this one yet, but Brian's also done an interview with Lamy's Head of Product Management/ R&D Marco Achenbach.

 

 

https://www.youtube.com/watch?v=1s9u3oklvrU

 

-----

 

What I found surprising during the talk with Mr. Rosner, was that he said Montblanc is their competition, which, sure, they are; but their direct real competitor is actually Pelikan (targeting the exact same market, from school kids to professionals and connoisseurs of the finer things), no mention of that!

 

In the spririt of the "what would be your Pelikan pen wish?" thread: I'd wish that Lamy did more classic designs and did more resin pens. With a touch better girth than what they currently offer (the line below the Studio but above the Safari/ Al Star for instance). And Studios with more resin grip sections.

They pride themselves on German design and the Bauhaus thing, but Bauhaus means (as I understand it) being stylish and functional/ utilitarian, and well, a classic Pelikan m2xx/ 4xx etc falls into that category as much as a Lamy 2000, so why not & pretty please make more resin pens with a more classic design!

 

That said, I think one of the best coups Lamy did was to stick with some of their classics and never change the design, like with the Safari and 2000. Vintage and modern collectors can delight at the same time and people with nostalgia don't have to hunt endlessly on the 2nd hand market.

 

Considering they were apparently primarily a ballpoint manufacturer and became in the last decade (again!) primarily a fountain pen company, I wonder what is hindering other classic brands like Sheaffer and Parker (& Waterman) to up their game and climb back to the top, obviously it's doable (yeah, I know, the devil that is Newell Rubbermaid, ugh!). Improving what they have and perhaps bring back some classics from the past... 51, 75, 45, Triumph nibs... *drools* One can dream!

Edited by Olya
Link to post
Share on other sites
  • 3 months later...

One of the things revealed is that apparently Lamy is set to release 10 new inks this year! (1st quartal if things go by plan!)

 

I've been wondering when this new ink release is going to happen. First quarter has passed, and we're halfway into the second quarter. Any rumors or news reports on that?

“I admit it, I'm surprised that fountain pens are a hobby. ... it's a bit like stumbling into a fork convention - when you've used a fork all your life.” 

Link to post
Share on other sites

I've been wondering when this new ink release is going to happen. First quarter has passed, and we're halfway into the second quarter. Any rumors or news reports on that?

 

I have no idea. I am disappointed that nothing's happened and hope the delay isn't too long..

Link to post
Share on other sites

I wonder how easily read this ink will be.

"Don't hurry, don't worry. It's better to be late at the Golden Gate than to arrive in Hell on time."
--Sign in a bar and grill, Ormond Beach, Florida, 1960.

 

 

Link to post
Share on other sites

I wonder, what ballpoint models was Lamy particularly known for back when it was primarily a ballpoint manufacturer?

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


  • Most Contributions

    1. amberleadavis
      amberleadavis
      37512
    2. PAKMAN
      PAKMAN
      30258
    3. Ghost Plane
      Ghost Plane
      28220
    4. jar
      jar
      26101
    5. wimg
      wimg
      25570
  • Upcoming Events

  • Blog Comments

    • A Smug Dill
      Even so, you'd end up with a fragmented list, and it becomes an O(N²) process for each prospective requestor to check what is available: effectively recreate the list of currently active servers (without any reliable up-to-date info upfront about the inks and number of samples on offer in the thread) from the sequential list of posts, which may be spread over two or even more pages, and then query each server independently to check what is currently on offer.   It comes down to not hav
    • LizEF
      If one wanted to do this, one could just use the "About Me" field which appears to be unlimited in size.  And if a bunch of people wanted to cooperate, the Member Title field (or signature) could be used to this end - "Ink Giver" (or some such) could be used by those with inks to give...  No software edits required.
    • Arkanabar
      I suppose the update issue could be mitigated.  One would post a link in signature, to the particular part of your profile where you list the inks that you're willing to post samples to others, gratis.  But looking at profiles, I suspect that would require an edit to the board's software, potentially a nontrivial task.
    • A Smug Dill
      I read your idea as getting willing givers to publicly register as members of a set of heterogenous servers, in a system in which a client would explicitly select an available server from a list, to which he/she will then send a request privately and asynchronously. Request handling in the system is unmanaged, and individual requests are handled by the targeted servers completely independently on each other. I think the model is fine, although there are some operational concerns you may want to
    • Daneaxe
      First thought on the method/system of ink sharing: Think the best way, to begin with, is to follow the way of the US thread: offer up a (small) list of inks you are willing to PIF, to whoever expresses interest. Write clearly in the "mission statement" how it works, with a tiny "quid pro quo" that even a struggling student can comply with, i.e. post your opinion and a writing sample, with option of a full review if desired.   So yours truly might say: "I'm offering up samples of D
  • Chatbox

    You don't have permission to chat.
    Load More
  • Expiring Soon

    • By benbot517
      51 years and 5 months
    • By benbot517
      51 years and 5 months
    • By benbot517
      51 years and 5 months
    • By Vicary
      51 years and 5 months
    • By Okami
      51 years and 5 months
  • Random Adverts

  • Files

  • Today's Birthdays

    1. AndreaDuni
      AndreaDuni
      (46 years old)
    2. bbodson
      bbodson
      (67 years old)
    3. bighappygoth39
      bighappygoth39
      (51 years old)
    4. darrin1200
      darrin1200
      (56 years old)
    5. gandalf11
      gandalf11
      (59 years old)





×
×
  • Create New...