Mabie Todd Advertising Material

[Beechwood]

I am sure that the attachments will be old hat to most if not all of you, but, just in case.

 

 

[Goudy]

I rather like this one:

 

http://i.imgur.com/9fOn9Qh.jpg

[Cob]

Lovley stuff - what a splendid company Mabie Todd was!

 

Cob

Edited April 18, 2017 by Cob

[butchixanhdo]

Thanks for posting these. Unfortunately, no one is making pens like these anymore. Modern fountain pens, in my eyes, are toys or decorative stuff, not writing instruments. I am so happy that I had bought a vintage pen, which is a swan, and since then I had get rid of all my modern fountain pens.

[Goudy]

A few more:

 

http://i.imgur.com/tQhXNBa.jpg

 

An Edward Todd ad for toothpicks and dip pens, playing on the "pen is mightier than the sword" theme:

 

http://i.imgur.com/caq6rUD.jpg

 

Swan goes to war:

 

http://i.imgur.com/SRXwmnt.jpg

 

http://i.imgur.com/gMJuHwK.jpg

 

Authors endorse their Swans:

 

http://i.imgur.com/LZahxtE.jpg

 

http://i.imgur.com/YW63hTp.jpg

 

Bosom friends:

 

http://i.imgur.com/lADxDk4.jpg

 

[Cob]

Excellent!

 

Here's another:

 

 

Cob

[Beechwood]

Perhaps it might be good to keep a folder of these items.

[Greenie]

I clarified the title and pinned the topic. Hopefully that will encourage additions and make it easy to find the vintage ads for all who are interested.

[Goudy]

http://i.imgur.com/x2tHx88.jpg

 

http://i.imgur.com/YDiS4QQ.jpg

 

http://i.imgur.com/EIRfoNS.jpg

 

http://i.imgur.com/tSWCLVh.jpg

[Greenie]

[Greenie]

Here is one from 1929. There are two different clip designs. Sometimes we can date pens based on the clip, but here are both the patent date stamped clip and the swan logo step clip in the same ad. (And how does one convert those prices into modern day equivalents? Just curious about the rolled gold sets. Is that 60 shillings, and is that 3 pounds?)

 

Edited April 25, 2017 by Greenie

[Greenie]

1928 ad with the 142 and 242 pens and the moire pens.

 

[Cob]

Here is one from 1929. There are two different clip designs. Sometimes we can date pens based on the clip, but here are both the patent date stamped clip and the swan logo step clip in the same ad. (And how does one convert those prices into modern day equivalents? Just curious about the rolled gold sets. Is that 60 shillings, and is that 3 pounds?)

 

A nice advertisement Greenie. Yes 60/- is indeed £3; that would be around £180 in today's money; cheap compared with a Montblanc - and much better value I think.

 

As do many of my generation, I regret the passing of the old money, which had a charming elegance all its own. Fact is I really do not like change especially when it is disguised as "progress" The penalty of growing old I suppose.

 

No accident that I am enthusiastic about old fountian pens - especially Mabie Todds.

 

Cob

Edited April 25, 2017 by Cob

[Wardok]

Here is one from 1929. There are two different clip designs. Sometimes we can date pens based on the clip, but here are both the patent date stamped clip and the swan logo step clip in the same ad. (And how does one convert those prices into modern day equivalents? Just curious about the rolled gold sets. Is that 60 shillings, and is that 3 pounds?)

 

 

I have a French ad with pens with both types of clip which is from May 1931 so the transition covered quite some period.

 

May I request that posters include the date of the publication when adding further ads to help with dating our pens. I will try to scan some of mine and post them when I get a chance

[Greenie]

AGREE - please post date and source when you can.... I often can't since I have had many of these files for some time and did not always note the source.

[Kenlowe]

From Picture Post December 9 1944,

 

Full page of advertisements also shown for context

[Inkyways]

Beautiful thread and thanks for the sharing all the swans.

[Marlow]

Apologies for the quality of the pic here - maybe we could revive the competition somehow?! The very bottom line reads:

 

"All suggestions to be in our hands before August 1st, 1912"

 

Edited May 25, 2019 by Marlow

[Beechwood]

A Mabie Todd advertisement from 1910, this is from The Strand Magazine, the Mabie Todd advertisement is on Page 10 but you may want to browse the remainder of the magazine, it is quite entertaining

 

http://modjourn.org/pdf/december1910/StrandNov1910.pdf