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New Theory On Origin Of Montblanc White Top Logo


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Holten/Lund introduce a new theory in their book Montblanc in Denmark 1914-1992 - The Untold Story:

Edited by bigben
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Great thread, it indeed looks like a fort when you think about it.



By 1910 all their writing instruments were Mont Blanc with a mountain in between the 2 words.



I'd like to add that Montblanc still uses this logo on some of their wristwatches.



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I worked with J. Rosler on the "Montblanc Diary and Collector's Guide" and translated Kurt Grobecker's "History of the Firm Montblanc" for Gerd Polenz. As a result of the research I did then (in the early 1990s), I concluded that the Sternschanze explanation (I lived in that neighborhood for many years) was more plausible as the origin story. The snow-capped peak theory certainly makes sense, though. Especially as a "werbewirksame" reconstruction, e.g., by the often-cited German poet Joachim Ringelnatz and some pretty savvy PR people in the 1920s-30s.

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I recall arab terrorists collecting the belongings of hostages and designating a passenger "Jewish" on the basis of a Montblanc - it is after all "The Star of David"!

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