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Montblanc Vs Diplomat



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paul_barreto

Here's an interesting bit of news.

 

I went into my local John Lewis branch a week ago, and as usual, gravitated to the pens section. I noticed they've started stocking Diplomat pens "made in Germany".

 

According to the salesman, John Lewis is now offering Diplomats as an alternative to Mont Blanc. They'll shortly cease stocking Mont Blancs for the following reason.

 

Mont Blanc has recently been insisting that John Lewis sells its pens through the jewellery department, rather than the stationery department. John Lewis refused. So Mont Blanc has refused to allow John Lewis to sell Mont Blanc pens as an authorised retailer.

 

Bizarre or what?

 

Thoughts?

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Diplomat is an old German company and still run by the grand-daughter of the founder IIRC. The Diplomat pens I've owned have all been superb.

Edited by jar

 

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paul_barreto

Good to know that about the Diplomats.

 

But what an interesting direction Mont Blanc's marketing guys are taking. They're deliberately positioning the brand as jewellery (in my mind, something purely for show) rather than high quality writing instruments.

 

I wait with interest to see what it does for their sales/image in the coming years.

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Good to know that about the Diplomats.

 

But what an interesting direction Mont Blanc's marketing guys are taking. They're deliberately positioning the brand as jewellery (in my mind, something purely for show) rather than high quality writing instruments.

 

I wait with interest to see what it does for their sales/image in the coming years.

 

That's where they make the money; pens, particularly fountain pens, is a small part of Montblanc's revenue stream.

 

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The Diplomat Senator looks a lot like a MB 149.

 

I've had a couple Diplomats. Still have one,and the one I sold, was a very well balanced light metal one, that still pops up with 'stupid' to have sold it, but I had enough nibs of that flex.

German vintage '50-70 semi-flex stubs and those in oblique give the real thing in On Demand line variation. Modern Oblique is a waste of money for a shadow of line variation. Being too lazy to Hunt for affordable vintage oblique pens, lets you 'hunt' for line variation instead of having it.

RIP...200's once great nib, now a double ball.:crybaby::wallbash:

 

The cheapest lessons are from those who learned expensive lessons. Ignorance is best for learning expensive lessons.

 

 

 

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Good to know that about the Diplomats.

 

But what an interesting direction Mont Blanc's marketing guys are taking. They're deliberately positioning the brand as jewellery (in my mind, something purely for show) rather than high quality writing instruments.

 

I wait with interest to see what it does for their sales/image in the coming years.

 

I would never walk around the stationary department in a John Lewis department store as it is full of rubbish which I'd never want. The type of person that walks around the jewellery section of their store is more likely to want to buy a MB pen. Similarly the pens are for sale in proper jewellery stores and not WHSmiths.

 

Ultimately though does it really matter where in a store they are located, as long as you know where to find them.

 

I wonder what percentage of UK sales of MB pens are sold in John Lewis, I doubt it is too high.

My Collection: Montblanc Writers Edition: Hemingway, Christie, Wilde, Voltaire, Dumas, Dostoevsky, Poe, Proust, Schiller, Dickens, Fitzgerald (set), Verne, Kafka, Cervantes, Woolf, Faulkner, Shaw, Mann, Twain, Collodi, Swift, Balzac, Defoe, Tolstoy, Shakespeare, Saint-Exupery, Homer & Kipling. Montblanc Einstein (3,000) FP. Montblanc Heritage 1912 Resin FP. Montblanc Starwalker Resin: FP/BP/MP. Montblanc Traveller FP.

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Do you remember that wonderful line from Fawlty Towers?

"Pretetious? Moi?"

 

MB cufflinks in jewellery: MB pens in stationery - not difficult guys! If you don't like that, set up a concession stall -oops, in-store boutique...

 

So where should I go for the ink? Delicatessen, and ask for the sommelier? :ltcapd:

 

But well done John Lewis... another reason to shop there :thumbup:

 

Chris

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MB has been in a war of attrition with smaller distributors for at least a decade now.

 

If you don't meet their quota, off with your head.

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Miketsheehan

I note with some irony that if you go into a Montblanc boutique, they oftentimes refer to the 149 as their "Diplomat" model - I asked why that was and the answer was a simple, "Because it's the pen diplomats use".

Edited by Miketsheehan
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olivier78860

That's the problem with Montblanc, they are convinced they sell luxury items ;)

http://i.imgur.com/bZFLPKY.jpg

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I note with some irony that if you go into a Montblanc boutique, they oftentimes refer to the 149 as their "Diplomat" model - I asked why that was and the answer was a simple, "Because it's the pen diplomats use".

 

I doubt they do that anymore, and if they do and Montblanc finds out they may well get fired.

 

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Do you remember that wonderful line from Fawlty Towers?

"Pretetious? Moi?"

 

MB cufflinks in jewellery: MB pens in stationery - not difficult guys! If you don't like that, set up a concession stall -oops, in-store boutique...

 

So where should I go for the ink? Delicatessen, and ask for the sommelier? :ltcapd:

 

But well done John Lewis... another reason to shop there :thumbup:

 

Chris

 

I don't buy clothes in John Lewis but I do in Selfridges. Selfridges group brands together, if you want something by Hugo Boss you go to a certain section be it jeans, t-shirts, shirts, hats or jackets. The same is true for the other big brands. It makes it easy for shoppers as they know where to go to get what they want, and when they are there they may be tempted to get an additional item by the company.

 

The same is the case for MB as they sell more than just pens. How many times have people gone to buy a pen or item of jewellery and ended up buying more ink as it is conveniently located in the same section. Who'd want to buy a pen from MB and then have to hunt around the store for a MB leather carrying case. It just doesn't make sense.

 

If a company only sells pens then you have to store them with other companies who do just this. You can't have a section in a department store for every Tom, Dick and Harry.

 

Lots of luxury brands store their cufflinks with their shirts and suits. It is all good marketing and product placement designed to maximise their sales.

My Collection: Montblanc Writers Edition: Hemingway, Christie, Wilde, Voltaire, Dumas, Dostoevsky, Poe, Proust, Schiller, Dickens, Fitzgerald (set), Verne, Kafka, Cervantes, Woolf, Faulkner, Shaw, Mann, Twain, Collodi, Swift, Balzac, Defoe, Tolstoy, Shakespeare, Saint-Exupery, Homer & Kipling. Montblanc Einstein (3,000) FP. Montblanc Heritage 1912 Resin FP. Montblanc Starwalker Resin: FP/BP/MP. Montblanc Traveller FP.

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Bling. Very sad, a company with that kind of history. $200 for a belt? Really?

"I was cut off from the world. There was no one to confuse or torment me, and I was forced to become original." - Franz Joseph Haydn 1732 - 1809
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I note with some irony that if you go into a Montblanc boutique, they oftentimes refer to the 149 as their "Diplomat" model - I asked why that was and the answer was a simple, "Because it's the pen diplomats use".

 

I believe long ago MB named one of their pens the Diplomat (could have been the 149), until they lost the trademark infringement suit from Diplomat Pens.

 

I have one Diplomat (the Balance) and another (Excellence A) on order. They are fantastic pens.

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  • 1 month later...

I have just received my Diplomat Excellence A Marrakesh with the lazer decoration. It is gorgeous and the nib writes like a dream and much more reasonably priced than a Mont Blanc!

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I have just received my Diplomat Excellence A Marrakesh with the lazer decoration. It is gorgeous and the nib writes like a dream and much more reasonably priced than a Mont Blanc!

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My local department store advised me that Montblanc also wish to control the exact look and layout of the part of the store that their goods are sold in.

 

Apparently it is also their intention to insist on a specific brand of cabinets and the type and colour of the floor covering.

Edited by Chrissy
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Florida Blue

I had never heard of Diplomat pens until I visited London for the first time about 2 years ago. I saw them at the stationary department in Selfridges. They seem to be quality pens and widely available in the UK. I remember seeing them in a pen shop in Wales too.

 

I'm not aware of any B&M shops in the US that sell Diplomat which is a shame because I think they would sell well over here since Lamy, Pelikan and Montblanc seem so popular.

Edited by Florida Blue

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I had never heard of Diplomat pens until I visited London for the first time about 2 years ago. I saw them at the stationary department in Selfridges. They seem to be quality pens and widely available in the UK. I remember seeing them in a pen shop in Wales too.

 

I'm not aware of any B&M shops in the US that sell Diplomat which is a shame because I think they would sell well over here since Lamy, Pelikan and Montblanc seem so popular.

 

Last time I was in Art Brown they were stocking Diplomat pens.

 

So does Pen Boutique and Bertram's Inkwell.

 

My Website

 

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