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Is Cross For Sale?

rsx

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rsx Rare

rsx

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I received an email from Cross today with a new privacy policy. It stated that they might share my information with another company if their pen division was sold. Does this mean they're for sale? Are their pens, with their proprietary refills, dead?

 

Any additional info would be appreciated.

Dr. Scrawl

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kevinm1 Near Mint

kevinm1

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Cross mentioned in one of their public filings they were engaging a company to explore "strategic initiatives" focusing on the writing instrument business. It sounds like the company would prefer to focus on their sunglass business which is their major profit driver and maybe spin off the pen business to a buyer. We shall see how it plays out but, I don't think the pen business is being folded up completely. Remember Whalen came from sunglasses (RayBan/Luxotica) and you can see that is where their major attention has been atuned to.

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rsx Rare

rsx

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Thanks. Sounds reasonable. I imagine that their pen business has sufficient market share that someone can find its niche.

Dr. Scrawl

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max dog Collectors Item

max dog

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If the writing instrument divison is sold off, I hope the new owners will have the same vision for the company that the Boss family had and restore the Cross brand to it's tradition of utmost quality, and not the pen as the latest fashion accessory vision of Whalen. Might work for sunglasses and bags, but not writing instruments.

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RMN Museum Piece

RMN

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Newell Rubbermaid- BWAHAHAHAHA!! :lticaptd:

Or BIC, to become Sheaffers little Brother...

 

D.ick

~

KEEP SAFE, WEAR A MASK, KEEP A DISTANCE.

Freedom exists by virtue of self limitation.

~

 

 

 

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rsx Rare

rsx

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More likely a Chinese company will acquire them … as a premium brand and bring improvements.

We'll see.

Dr. Scrawl

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pajaro Museum Piece

pajaro

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Perhaps Cross will become a division of Esterbrook. We would see some bizarre ballpoints then.

 

Wouldn't you just love a lever-filling Cross ATX?

 

Hmmm Cross as a marker company.

"Don't hurry, don't worry. It's better to be late at the Golden Gate than to arrive in Hell on time."
--Sign in a bar and grill, Ormond Beach, Florida, 1960.

 

 

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Harlequin Collectors Item

Harlequin

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Perhaps Cross will become a division of Esterbrook. We would see some bizarre ballpoints then.

 

Wouldn't you just love a lever-filling Cross ATX?

 

Hmmm Cross as a marker company.

 

Is that even possible? Has someone resurrected the Esterbrook name and I somehow missed it?

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pajaro Museum Piece

pajaro

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Is that even possible? Has someone resurrected the Esterbrook name and I somehow missed it?

 

I was reading here somewhere that Newell-Rubbermaid owns Estie and Estie sells marker pens in Latin America. That is pure hearsay, and not to be confused with fact.

"Don't hurry, don't worry. It's better to be late at the Golden Gate than to arrive in Hell on time."
--Sign in a bar and grill, Ormond Beach, Florida, 1960.

 

 

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Harlequin Collectors Item

Harlequin

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Well, who bought them after Venus? Parker? If Parker eventually owned them, then NR does now, yeah.

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Mags Vintage

Mags

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Cross should be purchased by the Vatican.

Rob Maguire (Plse call me "M or Mags" like my friends do...)I use a Tablet, Apple Pencil and a fountain pen. Targas, Sailor, MB, Visconti, Aurora, vintage Parkers, all wonderful.

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pencils+pens Extremely Rare

pencils+pens

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I was reading here somewhere that Newell-Rubbermaid owns Estie and Estie sells marker pens in Latin America. That is pure hearsay, and not to be confused with fact.

According to the Esterbrook Wikipedia article http://en.wikipedia.org/wiki/Esterbrook#Decline whatever is left of Estie is owned by Berol Ltd. According to the Berol Wikipedia article http://en.wikipedia.org/wiki/Berol Berol was purchased by NR in 1995. So NR owns Estie.

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Mags Vintage

Mags

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Very cool pencilsandpens.

Rob Maguire (Plse call me "M or Mags" like my friends do...)I use a Tablet, Apple Pencil and a fountain pen. Targas, Sailor, MB, Visconti, Aurora, vintage Parkers, all wonderful.

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riskmaker007 NOS (New Old Stock)

riskmaker007

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cross is definetly being sold. they just had an unusual sale that was off season for this time of year at the headquarters.

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