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FP ads in The Tech - Part II: Moore ads 1902-1915


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#1 antoniosz

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Posted 25 February 2006 - 04:50

In this article I present the advertisements of the Moore pens in The Tech which runs from 1902 to 1915.

Morris W. Moore was a music teacher and is the "father" of the safety pen. As David Nashimura pointed out below there are safety pens that predate Moore', but never show the commercial success of Moore pens. Safety pen is a pen with retractable nib which is filled like an eyedropper with the nib retracted and works with the nib extended. In Moore's design the nib was pulled and pushed by a sliding mechanism in the barrel. One of the advantages over the "state-of-the art" eyedropper of the period is that the user does not have to handle the "messy inky joins". The patent #567,151 of Moore is considered to be a truly non-leakable pen. The Moore pens were shipped from the factory with ink to prove their name!

Moore pens were sold by the American Fountain Pen Company of Boston starting from 1899. Being a local to Boston the company advertised heavily in The Tech up to 1915. With 2-3 designs per year, Moore pen advertisements appeared practically in every issue of the student newspaper.

The first advertisement (May of 1902) is notable because it shows the early Moore design with the threads high up in the barrel. the later ads show the threads close to the nib. The short cap is also a "mark" of the early pens. In this advertisement, the imprint of the nib and barrel are legible (AMERICAN FOUNTAIN PEN CO No 2, and MOORE'S NON-LEAKABLE FOUNTAIN PEN - PAT. SEPT. 8TH 1896 respectively). Of interesting is also the fact that the company claims that the pen will work with Higgins India ink. With the exception of the one ad that shows a pen with two ornate bands all other ads show the basic hard rubber model. Moore had some very nice overlays.

Reading the advertisements is a lot of fun and I will not spoil it more with my comments - I will let you enjoy them. They are roughly in chronologically order. When a specific date is noted, it is only one of the days when this ad appeared. I tried to note the earliest that I could find for each ad. The ads stop in 1916...

Posted Imagehigh res (May 15, 1902)


Posted Imagehigh res(Nov. 19, 1906)

Posted Imagehigh res Oct. 7, 1908

Posted Imagehigh res(October 5, 1909) Posted Imagehigh res(Oct. 19, 1909)
Posted Imagehigh res(Nov 3, 1910)

Posted Imagehigh res(Nov. 4, 1910?)

Posted Imagehigh res(Oct. 19, 1911)

Posted Imagehigh res(Nov. 17, 1911)

Posted Imagehigh resPosted Imagehigh res

Posted Imagehigh res(Feb. 7, 1913)

Posted Imagehigh res(April 25, 1914)
Posted Imagehigh res(Oct 15, 1913) Posted Imagehigh res(Oct 17, 1913)
Posted Imagehigh res

Posted Imagehigh resPosted Imagehigh res (January 5, 1916)

Posted Imagehigh res(March 1, 1915)

Posted Imagehigh res(November 24, 1915)

Posted Imagehigh res(October 18, 1915)

Edited by antoniosz, 07 March 2006 - 23:07.


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#2 Richard

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Posted 25 February 2006 - 05:26

Look for an article on safety pens, including 3-D cutaways of a Moore's and a Waterman's, in the March Nib Noise. :ph34r:
Click to send email: richard@richardspens.com
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#3 Vintagepens

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Posted 25 February 2006 - 18:57

Please note that safety pens with retracting nibs predate Moore's version.

You can see an example of an 1890s Horton here.

#4 antoniosz

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Posted 25 February 2006 - 19:06

Please note that safety pens with retracting nibs predate Moore's version. You can see an example of an 1890s Horton here.

I hear that this was the favorite pen of Mike Dukakis :lol:
Seriously, David thanks for your note. Maybe I should send you these tidbits, before I post them here, so that you can catch all the inaccurate statements I made :)

Edited by antoniosz, 25 February 2006 - 19:06.


#5 weepstah

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Posted 26 February 2006 - 04:37

Antonios,

In the "Run the inkblot out of town" ad, I'm trying to figure out if the person is the ad is supposed to be a real figure. It sure looks like Teddy Roosevelt, but what's with the weird hat? Am I spending too much time scrutinizing these ads or what?

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#6 antoniosz

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Posted 26 February 2006 - 04:55

In the "Run the inkblot out of town" ad, I'm trying to figure out if the person is the ad is supposed to be a real figure. It sure looks like Teddy Roosevelt, but what's with the weird hat?

I dont know - this ad was published at the end of 1915.
At that time the political life of Roosevelt was already history after the defeat in 1912 when she sought a 3rd term.

#7 cmeisenzahl

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Posted 26 February 2006 - 06:59

Those are great, thanks!






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