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Aurora Optima Auroloide: new cap band design?
Posted 29 January 2008 - 20:59
It seems like most vendors are nowadays selling the Optima Auroloides in the $450-500 range It seems like just a couple of years ago that it was going for around $330-360 ,and I even had a price in the $270 from my favorite vendor.
Posted 29 January 2008 - 22:52
I agree that Aurora prices are through the roof. I can barely believe it myself. I have several Optimas, all of them older models. I did not pay $500 even for my LE's. I am ever so grateful for the Optimas I have. But if I add any more to my collection they will almost certainly have to be used.
Posted 30 January 2008 - 01:10
Posted 30 January 2008 - 01:19
That's almost entirely the difference in the Dollar vs. Euro between then and now.
360 / 1.25 * 1.48
"Heck we fed a thousand dollar pen to a chicken because we could." -- FarmBoy, about Pen Posse
Posted 30 January 2008 - 18:27
German retail price is 405 Euros :-)
I've only seen the new cap band on pictures; judging from those I like the old one better!
Posted 30 January 2008 - 19:49
360 / 1.25 * 1.48
But using the higher end of the old price range, you are not even getting close to the lower end of the price range now.
Based on your exchange rate changes, places that used to sell it for $337 should be selling for about $400 now, but they are selling closer to $470. Joonpens was selling it for around $360, I think, and again, with your numbers, the new price should be around $426, but it is $500.
Then there is the fact that the exchange rate change applies only to the wholesale price retailers pay. I assume their markup is at least in the $150-$200 range. Once you subtract that from the retail price, the exchange rate change doesn't even come close to explaining the price hike.
I can't believe that I could have bought one at the LA show three years ago for $250
Posted 30 January 2008 - 23:14
Posted 31 January 2008 - 04:46
Aurora looks like it's pricing itself out of the market. There's so much one can ask for a light plasticky (read: acrylic) pen w/o a snowflake on the top. Omas celluloids used to have a very different feel in the hand. The Optimas will soon reach MB LE territory if they go on! I've heard that Aurora has responded to decrease in sales by laying out some employees in 2006 and increasing its prices (and profit margins) on the same pens. I've heard they employ less than 80, from someone in a pen store in Bologna in 2006. I was pleasantly surprised when they came out with the Nobile last year, altough the price kind of betrayed their strategy.
I just hope Aurora will survive the price increases... and come out with more exceptional pens like the Nobile.
PS There are two auraloide Optimas selling for 220-225 on the Pentrace green board.
Edited by RedRob, 31 January 2008 - 04:58.
Posted 31 January 2008 - 13:56
Posted 01 February 2008 - 12:49
don't cry. The Italian IVA is 20%, the german "only" 19%.
It's the 2007 pricelist. In 2006 it was only 385 EUR. That's a reason to cry !
Posted 05 September 2009 - 01:21
For a while, Optima Auroloides were almost universally priced at $499 or $500 in the U.S. It seems like the prices are coming down a little into the mid four hundreds region. I don't know if there is a pending change of lineup or it is just an adjustment to market conditions.
Posted 05 September 2009 - 02:30
by Kenro,that brought the price up to $225.00. Wonder if it matches the price of the new
...............I'm glad I bought it when I did.
Posted 05 September 2009 - 20:23
This might be inflammatory, but the plastics of the Aurora are significantly better in feel than those of MB as is the overall quality, judging by recent birdsplat specials I have examined.
Posted 05 September 2009 - 20:41
"In the land of fountain pens, the one with the sweetest nib reigns supreme!"
Check out the London Pen Club.
Posted 06 September 2009 - 19:53