So someone on penexchange (German FPnish site) asked SK what they meant with that name, and heres the answer
Translated roughly, not a profi here and there are some technical trade rule terms here I dont know how to TL properly:
First, a word about naming. A blue ink with red edges written on white paper easily conveys an association with the basic colors of the Union Jack, so choosing a name related to Britain was obvious. But what do we think of these days when Britain ones to mind? Yes, the name "Bloody Brexit" is provocative, and ultimately that was the intent. You can only bear with the grotesque spectacle that the British are presenting us with their exit plans by using black British humor.
Seitz Kreuznach is a German company with a strong international presence. We stand fully for the fundamental values of a unified Europe, an idea that has given us peace, security, and prosperity for over 60 years; but if the British desire for unrestricted self-determination calls for a withdrawal from the EU, from our POV this can no longer be prevented. Great Britain is one of the strongest markets for us; due to threshold regulations, a financial stake we maintain within the UK and our sales, Seitz Kreuznach has to pay VAT (value added tax) to the British government to do business there. With Brexit we will be released from this obligation. Britain will become one of the non-EU countries and thus import duties will be borne by the British consumers instead, which will bring us significant tax relief. Although well involuntarily benefit from this development, from our point of view the consequences for our British friends will be painful. We can only regret this will happen but not prevent it. I hope that answers your question sufficiently.
With best regards,
disclaimer: I may have gotten the part about import taxes wrong, but the gist is, Brexit= british will pay more for SK products (aka everyone will lose), we feel bad about it but can only deal with it with humor, with a subtle pro EU anti British parliament shenanigans undertone, hence a snarky name on purpose