I came across this online article from a publication I was not familiar with (inside Hook) about Montegrappa offering pen customization options from their web site. Very strangely, the author who had some knowledge of fountain pens and collecting, made no mention of the many smaller pen manufacturers who have been doing this for some time. The piece made it made it sound like this was an entirely novel business concept. Perhaps it is for large pen companies (I have no idea how big Montegrappa is in comparison to other manufacturers) but it's not a new idea. I looked for a way to contact the author, but saw no easy method to do so. An odd and unfortunate omission in the article.