For a company to succeed they have to offer something valuable to their customers. ASC's primary value to customers comes from their access to Omas' celluloid stock. This is fine for the short term but has obvious long-term limitations. And by not creating customer value in other ways, the company is missing an opportunity to build a sustainable customer base.
If they were smart, they'd leverage the Omas celluloid to build a wide and loyal customer base that will stay with the company indefinitely. Neglecting customer service is a really bad way to build loyalty. If the only reason the company can sell a pen is access to a finite supply of materials, they won't survive.
I completely agree. Right now ASC's most valuable (and, arguably, only) asset is the Omas rods.
The way I see it:
1) The pens ASC is currently producing (or, to be precise, are produced for them) are made with poor quality control standards. Also the finishing of all of the pen's components (there are more components to the pen than just the ones the owner sees) is skimpy. ASCs pens are not an asset.
2) ASC's leadership apparently has no aptitude, skills or desire when it comes to customer / sales service & basic communication. Again, no Company assets here.
So, to me, the most logical way for ASC to go is to create a strategic alliance with a high quality pen maker and have that company take the rods and turn them into beautiful, high quality, enduring pens. The remaining Omas celluloid rods are a huge asset; please let's not waste them.
End game? Everybody wins. ASC gets their money out of the rods. Pen collectors get high quality, collectible pens made with the remaining stock of the world's finest celluloid. A worthy use of the remaining precious rods.... as opposed to what is happening now. ASC, per se, quietly fades away as their leadership focuses their efforts on their current endeavors which conveniently fall under the umbrella of other "name brand" companies. Companies with great track records for quality and customer service.
PS: My prediction?? It will never happen.........
Edited by Seney724, 19 March 2019 - 23:28.