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Kenro Acquires The "revived" Esterbrook Company


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30 replies to this topic

#1 tadas

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Posted 09 April 2018 - 20:59

This just arrived in my email from Kenro, the folks that own Montegrappa and Aurora:

 

MINEOLA, April 9, 2018--- Kenro Industries, Inc., has reached an agreement to acquire the Esterbrook Pen Company and add the iconic brand to its portfolio of luxury lifestyle brands. Terms of the Transaction were not made public.
 
Originally founded in 1858, the Esterbrook Pen Company was revived in 2014 by Harpen Brand Holdings, LLC.  America’s Original Pen Company, Esterbrook pens have literally written American History. Used in the White House by such Presidents as Abraham Lincoln, Franklin D.  Roosevelt, Harry Truman, John F, Kennedy and Dwight Eisenhower, the Esterbrook brand is revered worldwide.
 
Esterbrook will join Kenro Industries, a leader in the marketing and distribution of luxury lifestyle brands, which include Aurora and Montegrappa writing Instruments and U Boat Watches. “We are excited to add the Esterbrook Brand to our portfolio and look forward to expanding the brand globally with an extensive new line of fine writing instruments” said Joel Blumberg, CEO of Kenro Industries.

Robert Rosenberg, the founder of Harpen Brand Holding’s LLC will join Kenro Industries and will be working with the Kenro team in continuing to build the Esterbrook brand in both the North American and International markets. “ I could not have found a better fit then Kenro to take the reins of the  Esterbrook brand.  The company is well respected throughout the industry and their success in building luxury brands is well established”, said Robert Rosenberg, Founder of Harpen Brand Holding’s, LLC.

 



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#2 tadas

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Posted 09 April 2018 - 21:02

When I go to their site, https://esterbrookpens.com, there's a "new site coming soon" notice, and pictures of Dollar pens and J models - a good sign, to my mind.



#3 inkstainedruth

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Posted 09 April 2018 - 21:26

Reserving judgment.  I'm a huge fan of vintage J series pens.  The resurrected brand?  Not so much, given the reports on here when Mr. Rosenberg bought the rights to the name.  And I don't have any experience with Aurora or Montgrappa (but do remember that Montegrappa is behind the Chaos pen, that one that has the animated video about it -- the one with angels -- and, IIRC, the Pirates of the Caribbean pen...).

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#4 JotterAddict62

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Posted 09 April 2018 - 21:50

I hope the box is top of the line.



#5 Uncial

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Posted 09 April 2018 - 22:26

I thought this was probably good news until I got to the last paragraph.

#6 LanceSaintPaul

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Posted 09 April 2018 - 22:42

"Luxury Lifestyle Brands" certainly is an opposite direction to the original company's ethos. It's now just a nostalgic name - Icon no more. 



#7 Dickkooty2

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Posted 10 April 2018 - 00:45

"Luxury Lifestyle Brands" certainly is an opposite direction to the original company's ethos. It's now just a nostalgic name - Icon no more. 

Yes. As a child in the 40s and 50s writing with various pens in school, I remember Esterbrook as a low-cost item for classroom work. Parker, Shaeffer, and Waterman were the more expensive brands. Of course, there were a great number of other brands to choose from. Most school stuff available on cardboard backboards held on by elastic bands. By the early 50s though, the pens were BPs.



#8 Barkingpig

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Posted 10 April 2018 - 01:33

And just for the sake of accuracy,

 

While I was on the computer this afternoon, perhaps poking about FPN, I received notification of an incoming electronic message, indicating the sender as KENRO &  stating:

 

              "OUR BIGGEST ANNOUNCEMENT YET!"

 

I was pleased to read the announcement & especially the addition of Mr. Rosenberg to the KENRO team in "continuing to build the Esterbrook brand in both the North American & International markets."



#9 pararis

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Posted 10 April 2018 - 04:06

Instructive that they are not talking about pens. They're talking about "brands." Since my interest is in pens...



#10 chad.trent

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Posted 10 April 2018 - 19:13

I thought this was probably good news until I got to the last paragraph.

I agree. He's the reason I got excited about Kenro buying them. Then when I saw that my excitement went out the window...



#11 Corona688

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Posted 10 April 2018 - 19:30

Revival = totally different, sometimes entirely unrelated product. The original died after all.

#12 chad.trent

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Posted 10 April 2018 - 20:00

True, they did die. But I think the "revival" lost a lot of fans right from the start when they just rebranded an existing pen and raised the price. Then made it a point to attack anyone who said anything remotely negative about them.



#13 knarflj

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Posted 10 April 2018 - 20:11

I hope the box is top of the line.

 

 

:D


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#14 mmg122

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Posted 11 April 2018 - 19:23

I agree. He's the reason I got excited about Kenro buying them. Then when I saw that my excitement went out the window...



Absolutely agree!

Robert Rosenberg and his antics rapidly became toxic to the revised Esterbrook company and his subpar pens were certainly no homage to the Original Esterbrook Brand. I will be pleasantly surprised if the next round of Esterbrook pens live up to the reputation of the original. Unfortunately, I have my doubts with Rosenberg at the helm.

#15 Tweel

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Posted 11 April 2018 - 23:08

:excl:  I'd recommend against trying to get further information by clicking on the "Esterbrook Media Kit" link on the Kenro site.  It tries to install a load of software on your computer.

 

Nice one, guys :roller1: .


Edited by Tweel, 11 April 2018 - 23:19.

fpn_1375035941__postcard_swap.png * * * "Don't neglect to write me several times from different places when you may."
-- John Purdue (1863)

 


#16 inkstainedruth

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Posted 12 April 2018 - 01:43

:excl:  I'd recommend against trying to get further information by clicking on the "Esterbrook Media Kit" link on the Kenro site.  It tries to install a load of software on your computer.

 

Nice one, guys :roller1: .

 

:o   Thanks for the heads up....  I have enough problems with targeted "non-targeted ads" as it is....

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#17 FarmBoy

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Posted 12 April 2018 - 03:24

For what it is worth, this will not be the first time a 'Pen Company' was revived then purchased from a Mr. Rosenberg.

To bad the box quality went to (bleep) but I'm still able to find the old (dare I say original?) models at shows and internet sites in the $20 range and there are nib choices galore!


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#18 inkstainedruth

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Posted 12 April 2018 - 22:02

To bad the box quality went to (bleep) 

 

Snerk....

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"It's very nice, but frankly, when I signed that list for a P-51, what I had in mind was a fountain pen."

#19 AL01

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Posted 13 April 2018 - 20:26

For what it is worth, this will not be the first time a 'Pen Company' was revived then purchased from a Mr. Rosenberg.

To bad the box quality went to (bleep) but I'm still able to find the old (dare I say original?) models at shows and internet sites in the $20 range and there are nib choices galore!

 

 HAHA!

 

 So I was right!
 

 The original Esterbrook boxes were BETTER!!!

 

  :P  :P  :P

 

 But I am interested to see what the guys at Kenro do with Esterbrook.

 

 It may not be that bad.



#20 Tom Heath

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Posted 17 April 2018 - 21:41

I reserve judgement on the new management and their ideas.

 

Don;t have a wish to own any of the recent  revived editions.

 

 

Esty collector for over 30 years now.


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