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Is Aurora Buying Delta? Or.. What Is This?

clear1

By clear1
in Italy - Europe

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clear1 Rare

clear1

Posted
Posted

Today, I see this on Instagram.

 

https://www.instagram.com/p/BaGskYWhIqp/

 

 

Aurora is saying that this is 'collection O' Sole Mio', but isn't this just Dolce Vita?

 

I know that Doce Vita cannot monopolize 'Black & Orange' color match, but it's too much alike to my eye.

 

Aurora bought Nettuno and Firma in the past. Maybe Aurora is buying Delta, too?

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Freddy Donor Pen

Freddy

Posted
Posted (edited)

Today, I see this on Instagram.

 

https://www.instagram.com/p/BaGskYWhIqp/

 

 

Aurora is saying that this is 'collection O' Sole Mio', but isn't this just Dolce Vita?

 

I know that Doce Vita cannot monopolize 'Black & Orange' color match, but it's too much alike to my eye.

 

Aurora bought Nettuno and Firma in the past. Maybe Aurora is buying Delta, too?

 

"Maybe Aurora is buying Delta, too?"

 

Nope!

 

Aurora has been usin' this orange material since...hmmm...1999 when the Optima Sole Limited Edition was introduced....

 

again in 2013 with the Mar Ionio Limited Edition....and in 2016 Sole 88 LE.....Perhaps more?

 

Fred

 

back to me hot black coffee.........

 

La Dolce Vita................................................

Edited by Freddy
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clear1 Rare

clear1

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Aurora has been usin' this orange material since...hmmm...1999 when the Optima Sole Limited Edition was introduced....

 

again in 2013 with the Mar Ionio Limited Edition....and in 2016 Sole 88 LE.....Perhaps more?

 

 

 

Yes, I do own Sole and Ionio. :) I love them.

 

But in the picture, the orange color is much richer than previous Aurora's orange barrels.

It's closer to the Dolce Vita. Maybe that's the matter of the saturation of the photo.

 

However, this black-orange marble style was like a symbol of Dolce Vita.

(Yes, there were Hemingways and some more, but still...)

I wonder why Aurora is launching 'O' Sole Mio', when they already have 'Sole'.

 

I love Aurora, but this seems a bit awkward.

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alfredop Vintage

alfredop

Posted
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Well the departure of Delta has leaved an empty space, problably Aurora decided to try to enter in that space.

By the way the pen is beautiful, and maybe better than the Dolcevita.

Alfredo

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alwayssunnyalwaysreal Mint

alwayssunnyalwaysreal

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Posted

It looks like an Optima with just a different colour scheme. Considering that the Aurora Optima Sole limited edition was introduced a long time ago, this one would be a good replacement. Perhaps then I can forget about the old model (if this one indeed uses the same "Sole" material).

Selling part of my pen and ink collection: https://alwayssunnyalwaysreal.wordpress.com/for-sale/

Aurora Optima Mare | Diplomat Aero (SOLD) | Diplomat Excellence A Skyline (SOLD) | Faber-Castell E-Motion Pure Black (SOLD) | Franklin-Christoph Model 20 Translucent Bronze (SOLD) | Franklin-Christoph Pocket 66 Antique Glass (SOLD)

Graf von Faber-Castell Classic Grenadilla (SOLD) | Graf von Faber-Castell Tamitio Black/Rosé (SOLD) | Karas Kustoms Ink Red Aluminum (SOLD) | Lamy 2000 (SOLD) | Lamy AL-star CopperOrange | Lamy Scala Dark Violet | Lamy Scala Glacier | Montegrappa Fortuna Mosaico Marrakech (SOLD) | Omas Ogiva Alba Green

Parker IM Midnight Astral | Pelikan Classic M120 Iconic Blue | Pelikan Classic M200 Demonstrator | Pelikan Classic M200 Green-Marbled (SOLD) | Pelikan Classic M205 Blue-Marbled (SOLD) | Pelikan Souverän M400 Black-Green/Black-Red/Tortoiseshell-White (SOLD) | Pelikan Souverän M400 Tortsoiseshell-White | Pelikan Souverän M405 Black-Blue-Silver (SOLD) | Pelikan Souverän M600 Violet-White | Pelikan Souverän M605 Solid Dark Blue | Pelikan Souverän M805 Stresemann (SOLD) | Pelikan Souverän M1000 Black-Green (SOLD) | Pilot Falcon Black/Rhodium (SOLD)

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clear1 Rare

clear1

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Wow, I'm kinda surprised.

 

I myself am also a fan of Italian pens including Aurora, but really guys?

 

When you first saw that picture, you thought of Optima, not Dolce Vita?

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GutSchrift Extremely Rare

GutSchrift

Posted
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We will have to learn more, but even if it does seem similar it's not like Aurora can't point to its past (as has been noted here already) to justify the design. I also don't see what the big point is -- Aurora's a better brand anyway.

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jekostas Extremely Rare

jekostas

Posted
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Other companies have used that orange "terracotta" resin before. Yafa has used it in a Conklin All-American as well as in the new Duragraph Orange Nights. I seem to remember Engeika had a house-branded pen with a similar material a few years back.

 

If Delta is gone, and I am a big Delta fan, I'd happily use a similar material from another brand as long as it's a quality pen.

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GutSchrift Extremely Rare

GutSchrift

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Other companies have used that orange "terracotta" resin before. Yafa has used it in a Conklin All-American as well as in the new Duragraph Orange Nights. I seem to remember Engeika had a house-branded pen with a similar material a few years back.

 

If Delta is gone, and I am a big Delta fan, I'd happily use a similar material from another brand as long as it's a quality pen.

:thumbup:

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shahrincamille Vintage

shahrincamille

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Posted

I believe this orange resin "Dolce Vita" material is more widely available and not just exclusive to Delta. I have an old Grifos made from the exact same material.

 

But honestly, clear1, I don't know how you can mistake the Aurora O' Sole Mio with the Delta Dolce Vita - my first impression when I opened that IG link that you posted, is an Aurora Optima with an orange resin barrel, and black end cap and section.

 

 

Shahrin B)

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Feanaaro Rare

Feanaaro

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Well, the black+gold+orange surely looks similar to the Dolce Vita... but it's not like Delta, or anyone, had an exclusive right to use that combination of colors...

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oregano Vintage

oregano

Posted
Posted

I thought of Delta right away too, and also commented on it. It is clearly orange, not the yellow color of the Sole. It seems to me that they are trying to erase that connection by calling it 'sole'. Personally i think it is in bad taste to use this color scheme when Delta has just gone out of business. Also I don't like the gold and orange combo--it looks gaudy to me.

 

I know Delta doesn't own this color combination, but it was so identified with the company, and since they are both Italian companies out of only three major Italian pen companies maybe, it is impossible not to think of them. Anyway, I love Aurora but I loved the Delta design better. They should have shown more restraint and waited a few years before jumping on the orange...

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steelblue Mint

steelblue

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I also feel it’s clearly a (junior) Dolce Vita and while Delta may not own exclusivity of the material or design any more than Montblanc does black resin, this does little fo make me fond of Aurora and may appear intended for those trying to find Dolce Vita pens before they vanish or who are understandably reluctant to pay the premiums they will now require.

Then again I’m not sure what waiting awhile to introduce the model for those interested accomplishes either and I’d rather know those interested are paying reasonable prices if this fills the desire over premiums to eBay sellers.

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Feanaaro Rare

Feanaaro

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Posted

I also feel it’s clearly a (junior) Dolce Vita and while Delta may not own exclusivity of the material or design any more than Montblanc does black resin, this does little fo make me fond of Aurora and may appear intended for those trying to find Dolce Vita pens before they vanish or who are understandably reluctant to pay the premiums they will now require.

Then again I’m not sure what waiting awhile to introduce the model for those interested accomplishes either and I’d rather know those interested are paying reasonable prices if this fills the desire over premiums to eBay sellers.

 

This will probably be more expensive than the actual Delta Dolcevita... so I'm not sure that rationale would make sense.

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