It seems Lamy is going out of it's way lately to shoot itself in the foot.
Definitely. And not just in the US.
I went into a B&M store in a mid-sized town in Germany a few days ago and asked them when the Aion would be available - I'm back there in a few weeks, so I thought I'd buy it from a physical store.
They rely on a Lamy sales rep for their information and they didn't know when their rep would be back. The pen isn't visible on their ordering system, even though I could order it from Lamy directly if I wanted.
To be clear, this is a specialist stationer and office supply store. They sell Lamy products. They have a wall of Safaris, AL-Stars and children's fountain pens, plus some more up-market Lamy models under glass.
A friend told me last year about going into a Birkenstock store in the centre of a city in Germany, not finding shoes his size and being told that he would be better off ordering what he wanted from Amazon. Yes, it's a different industry, but the phenomenon of ignoring one's specialist B&M outlets seems to be similar. To me it's a dangerous pathology. Perhaps it's something some companies face when they reach a certain size.
Whatever Lamy is presently going through, let's hope they recover soon.