Fpr Bogo Or Not Bogo

[k3eax]

Your drawing that is only for the for those newly signed-up for the mailing list is a poorly thought-out promotion as it excludes those already on your list. This exclusion, I'm sure. is resented by many of your .current customers. I repeat, a poorly thought-out promotion.

 

This follows closely on yet another promotion of questionable wisdom, this being a so-called Airmail BOGO which was in my opinion not truly a BOGO but actually the offer of a lower cost pen given free with an Airmail purchase. A legitimate BOGO would have been to offer two Airmails for the price of one as was recently done with your Guru BOGO.

 

You need to do better to maintain and expand your customer base.

Above is a copy of correspondence initiated by me with Kevin of Fountain Pen Revolution to which his reply was only a disappointing, "Thank you for your opinion".

 

I had hoped for an explanation of his use of the BOGO. A use that in my opinion was not in accordance with the conventional use of BOGO.

 

I welcome the sharing of your understanding of BOGO

Edited June 3, 2017 by k3eax

[sketchstack]

It's not terribly uncommon for retailers to entice new customers with a special deal that is only for first-time buyers.

 

One thing I've noted about FPR is there are sales and special deals all the time. I believe at the time of this writing there is a store-wide 25% off sale, for example. In a few weeks there will likely be another sale of some sort.

 

As far as "BOGO" is concerned, I concur that I understand that to mean you buy one product and you get an identical product for free. However, "buy one get one", technically speaking, doesn't mean that it has to be identical products. Buy a pen, get a free pen.

 

My experience with FPR has been great, for the record. Sometimes it just takes patience to wait for the "right" kind of sale if I'm planning on buying some pens. (Though truth be told, usually a sale causes me to buy pens when I'm not planning to buy! )