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Mabie Todd Advertising Material


15 replies to this topic

#1 Beechwood

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Posted 18 April 2017 - 10:08

I am sure that the attachments will be old hat to most if not all of you, but,  just in case.

 

 


How many people does it take to comment on a question on FPN? One to give advice and make suggestions. Another one to repeat everything that the first poster has said. Fourteen to share their own experiences of their pens and comment on how the original advice was flawed.
Seven who just want to increase their post count. One to say that they have no regrets about doing anything and people should follow their example. Another to say that if there is anything wrong with the pen it is just down to using Diamine Shimmer ink. Six to argue over whether its a worth doing anything with it and the OP should just throw it away and buy their Parker 51. Another six to condemn all of the above as being  stupid and anyway they would rather be on FP Geeks. One to say that the pen is cheaper where they live. Five people to post pics of their own pens. One to say that if the OP had Faith then the pen would work - and gets banned very quickly.

Finally, one to close down the thread because it has lost its way.
 


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#2 Goudy

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Posted 18 April 2017 - 10:17

I rather like this one:

 

9fOn9Qh.jpg


utQ9Ep9.jpg


#3 Cob

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Posted 18 April 2017 - 10:22

Lovley stuff - what a splendid company Mabie Todd was!

 

Cob


Edited by Cob, 18 April 2017 - 10:22.

fpn_1428963683__6s.jpg “The pen of the British Empire” fpn_1423349537__swan_sign_is.jpg


#4 butchixanhdo

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Posted 20 April 2017 - 08:10

Thanks for posting these. Unfortunately, no one is making pens like these anymore. Modern fountain pens, in my eyes, are toys or decorative stuff, not writing instruments. I am so happy that I had bought a vintage pen, which is a swan, and since then I had get rid of all my modern fountain pens.

#5 Goudy

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Posted 20 April 2017 - 09:50

A few more:

 

tQhXNBa.jpg

 

An Edward Todd ad for toothpicks and dip pens, playing on the "pen is mightier than the sword" theme:

 

caq6rUD.jpg

 

Swan goes to war:

 

SRXwmnt.jpg

 

gMJuHwK.jpg

 

Authors endorse their Swans:

 

LZahxtE.jpg

 

YW63hTp.jpg

 

Bosom friends:

 

lADxDk4.jpg

 


utQ9Ep9.jpg


#6 Cob

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Posted 23 April 2017 - 08:43

Excellent!

 

Here's another:

 

fpn_1427792325__a_lucky_find.jpg

 

Cob


fpn_1428963683__6s.jpg “The pen of the British Empire” fpn_1423349537__swan_sign_is.jpg


#7 Beechwood

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Posted 23 April 2017 - 10:10

Perhaps it might be good to keep a folder of these items.


How many people does it take to comment on a question on FPN? One to give advice and make suggestions. Another one to repeat everything that the first poster has said. Fourteen to share their own experiences of their pens and comment on how the original advice was flawed.
Seven who just want to increase their post count. One to say that they have no regrets about doing anything and people should follow their example. Another to say that if there is anything wrong with the pen it is just down to using Diamine Shimmer ink. Six to argue over whether its a worth doing anything with it and the OP should just throw it away and buy their Parker 51. Another six to condemn all of the above as being  stupid and anyway they would rather be on FP Geeks. One to say that the pen is cheaper where they live. Five people to post pics of their own pens. One to say that if the OP had Faith then the pen would work - and gets banned very quickly.

Finally, one to close down the thread because it has lost its way.
 


#8 Greenie

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Posted 23 April 2017 - 20:20

I clarified the title and pinned the topic.  Hopefully that will encourage additions and make it easy to find the vintage ads for all who are interested.



#9 Goudy

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Posted 24 April 2017 - 09:18

x2tHx88.jpg

 

YDiS4QQ.jpg

 

EIRfoNS.jpg

 

tSWCLVh.jpg


utQ9Ep9.jpg


#10 Greenie

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Posted 25 April 2017 - 03:22

fpn_1493090451__swan_pen_ad_2.jpg  fpn_1493090501__swan_pen_ad.jpg



#11 Greenie

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Posted 25 April 2017 - 03:23

Here is one from 1929. There are two different clip designs. Sometimes we can date pens based on the clip, but here are both the patent date stamped clip and the swan logo step clip in the same ad.  (And how does one convert those prices into modern day equivalents?  Just curious about the rolled gold sets.  Is that 60 shillings, and is that 3 pounds?)

 

fpn_1493090430__swan_1929_ad_two_clip_de


Edited by Greenie, 25 April 2017 - 03:29.


#12 Greenie

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Posted 25 April 2017 - 03:24

1928 ad with the 142 and 242 pens and the moire pens.

 

fpn_1493090640__swan_142_and_242_ad_1928



#13 Cob

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Posted 25 April 2017 - 21:09

Here is one from 1929. There are two different clip designs. Sometimes we can date pens based on the clip, but here are both the patent date stamped clip and the swan logo step clip in the same ad.  (And how does one convert those prices into modern day equivalents?  Just curious about the rolled gold sets.  Is that 60 shillings, and is that 3 pounds?)

 

fpn_1493090430__swan_1929_ad_two_clip_de

A nice advertisement Greenie.  Yes 60/- is indeed £3; that would be around £180 in today's money; cheap compared with a Montblanc - and much better value I think.

 

As do many of my generation, I regret the passing of the old money, which had a charming elegance all its own.  Fact is I really do not like change especially when it is disguised as "progress"  The penalty of growing old I suppose.

 

No accident that I am enthusiastic about  old fountian pens - especially Mabie Todds.

 

Cob


Edited by Cob, 25 April 2017 - 21:11.

fpn_1428963683__6s.jpg “The pen of the British Empire” fpn_1423349537__swan_sign_is.jpg


#14 Wardok

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Posted 29 April 2017 - 17:01

Here is one from 1929. There are two different clip designs. Sometimes we can date pens based on the clip, but here are both the patent date stamped clip and the swan logo step clip in the same ad.  (And how does one convert those prices into modern day equivalents?  Just curious about the rolled gold sets.  Is that 60 shillings, and is that 3 pounds?)

 

fpn_1493090430__swan_1929_ad_two_clip_de

 

I have a French ad with pens with both types of clip which is from May 1931 so the transition covered quite some period.

 

May I request that posters include the date of the publication when adding further ads to help with dating our pens. I will try to scan some of mine and post them when I get a chance



#15 Greenie

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Posted 29 April 2017 - 23:44

AGREE - please post date and source when you can....   I often can't since I have had many of these files for some time and did not always note the source.



#16 OilMugs

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Posted 01 June 2017 - 07:57

From Picture Post December 9 1944,

 

Full page of advertisements also shown for context

Attached Images

  • P1020494.JPG
  • P1020495.JPG

Using the pronoun I more than once in any post means that you are boring, pompous and would be better posting elsewhere, in fact anywhere.




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