Your comments got me thinking with regard to business strategy. Looking at Venvstas Kickstarter site the projected capital requested is very small. I'm not too sure whether the rule of thumb in my generation with starting a company still applies in this electronic driven generation. It was recognized that it usually took 5 years before a new company began to start seeing a return on the initial investment. Therefore sufficient capital is necessary to sustain a project over that period. Anyone willing to Invest in a commercial project will only take a calculated risk, after seeing market research undertaken before doing so to see if there is niche that can successfully be filled.
One other problem anyone who is an artist designer faces is trying to manage a business and at the same time designing and making a project singlehandedly to its fruition. I have friends who are very good at what they do, but realize that it never works, and needed someone else to focus on the management and controlling the financial side, therefore freeing themselves up.
exactly. it should be like that.