I was wondering why the store I usually order my inks from was all out of Diamine stock. When the inks finally came back, they had new bottles and labels, so I guess there was a transitional period during which Diamine wasn't able to ship to all retailers. Anyway, my thoughts on the new design are as follows:
More than anything, I got used to the ridges on the old glass bottles, so the new bubbles are something I'll just have to get used to as well. In other words, I don't really care either way, because on the practical side of things, the bottles are identical. Truth be told, I'm usually buying the plastic bottles. Diamine manufactures so many colours, and their plastic bottles are great samples. Enough ink to write with, low enough price for a decent size sample.
One thing I'm glad is gone are those small labels with colour names. It's great to finally have a coloured stripe with the name on it on the label itself.
There's something I'm puzzled by, though. The old label and packaging design was uninspired, to say the least. The new one is better, but it seems like something they've re-purposed from the Shimmertastic line. The label isn't rectangular, yet, the main logo is, leaving empty spaces on the sides, filled with ink blots.
Also, I'm kind of bothered by "Fountain Pen Inks by Diamine Inks". The second use of "Inks" feels redundant, and reminds me of those Marc Jacobs labels.