It's how they roll. If you are in the FP lifestyle, you tend to appreciate the less flashy and trendy things that are going on in your world....
I guess the lack of detailing everything cuts down on about a dozen rat ****s every week calling up and asking for pricing and then sniveling how they can get it a lot cheaper on the internet.
You have me confused, if they detailed their products, along with prices, as most places do, why would people call to ask for pricing? On the contrary, not showing prices on the web would more likely invite calls.
And what would be the "explanation" for simply listing brand names without indicating the products they have of each brand?