AFAIK, Pelikan also does a direct distribution in small cardboard boxes, so that the cost of gift packaging, the pouch etc, along with prints are essentially eliminated. So my dealer offers a significantly lower price without the fancy packaging.
Yep, I'm pretty sure that kit was meant for a dealers storage shelves:
One point of the complaints, which I can confirm as well, is that Amazon.de throws that box together with whatever heavy objects you may have ordered at the same time. Still a gorgeous pen at a good price.
(Btw., Amazon.de is funny about values: I once had - among a few other things - a Rhodia pad and a stub nib section for a Waterman Carene in the same order. These two pieces arrived each in a shipment of their own, the nib section as a letter, the pad as DHL parcel ...)