Jump to content

The Fountain Pen Network uses (functional) cookies. Read the FPN Privacy Policy for more info.  To remove this message, please click here to accept the use of cookies






Photo

WTH? Is This A Joke?

montegrappa limited edition guardian angel italy advertising pr horrible

  • Please log in to reply
87 replies to this topic

#41 TassoBarbasso

TassoBarbasso

    Vintage

  • Member - Gold

  • PipPipPipPipPipPipPip
  • 435 posts
  • Flag:

Posted 14 April 2014 - 13:44

While you might not like the pens, if you stopped and looked at the workmanship and craftsmanship you would likely agree that it is superb.

 

Not all tastes are the same.  Bubba Watson was wearing a watch at the masters that I would not wear even if it were free and I was at a convention of blind folk but it sells for a very high sum. I will acknowledge that the technology of the watch is amazing but it is still butt ugly.

 

Few companies do better engraving and casting in precious metals with greater detail than Montegrappa and while you might not like some of their efforts it is hard to deny the quality.

 

This goes without saying, but we were discussing primarily about the advertising. A company that makes such stuff should at least make good ads for it. 



Sponsored Content

#42 Parker51

Parker51

    Collectors Item

  • Member - Gold

  • PipPipPipPipPipPipPipPip
  • 1,014 posts
  • Location:North America, U.S.A., Ohio, Delaware Cty

Posted 14 April 2014 - 14:12

No, it is not a joke. Look at the history of Art, of which Italia and the antecedents of it produced. There can be a point at which many individuals will say, this is enough decoration, no more, but others will continue on. If one looks even recently in architecture, think about the Victorian Period, which lead in reaction to the Arts & Crafts Period. So, maybe in time, in reaction to this level of excess, some truely beautiful, naturalistic Pens will be produced.

#43 nigelg

nigelg

    Vintage

  • Member - Gold

  • PipPipPipPipPipPipPip
  • 536 posts
  • Location:Test Valley, UK
  • Flag:

Posted 14 April 2014 - 14:51

Weed is not what these people are smoking. Take your pick of any household chemical and you might get this pen as a result... 

Perhaps the "Grappa" part of their name is the clue? :D


Yesterday is history.
Tomorrow is a mystery.
Today is a gift.
That's why it's called the present

#44 TassoBarbasso

TassoBarbasso

    Vintage

  • Member - Gold

  • PipPipPipPipPipPipPip
  • 435 posts
  • Flag:

Posted 14 April 2014 - 14:54

Perhaps the "Grappa" part of their name is the clue? :D

 

this would make perfect sense :D



#45 jar

jar

    A Vintage Pen has to be older than me.

  • Premium - Ruby

  • PipPipPipPipPipPipPipPipPipPipPipPipPip
  • 25,156 posts
  • Location:From Deep South Texas
  • Flag:

Posted 14 April 2014 - 15:59

 

This goes without saying, but we were discussing primarily about the advertising. A company that makes such stuff should at least make good ads for it. 

 

I thought the ad was pretty good, certainly better than any lite beer, vodka or tequila ad out there.


My Sister's website :  Rose Hill Studios

My Website


#46 MBFan

MBFan

    Vintage

  • Member - Gold

  • PipPipPipPipPipPipPip
  • 545 posts
  • Location:UK
  • Flag:

Posted 14 April 2014 - 16:32

Lolz
'PostedColourless green ideas sleep furiously- Noam Chomsky

#47 ravantra

ravantra

    Collectors Item

  • Member - Gold

  • PipPipPipPipPipPipPipPip
  • 1,243 posts
  • Location:Not There! Over There. ------->
  • Flag:

Posted 14 April 2014 - 17:30

 

Could be worse, they could come out with a paranormal line, and introduce something like "The Big Foot"

 

Love the Sasquatch Pen!


Change is not mandatory, Survival is not required.

#48 freakman

freakman

    Extremely Rare

  • Member - Gold

  • PipPipPipPipPipPip
  • 303 posts
  • Flag:

Posted 15 April 2014 - 11:57

I've got Chaos, Mayan Calendar and Alchemist from the new Montegrappa LE line and I appreciate their workmanship and design. But this one is certainly not my taste. It's far more ugly than I had expected. When I got the Montegrappa newsletter I thought "wow, this one must be made with MOP and enamel like Aphrodite and Tertio Millenio Adveniente", but after I checked the gallery I was like "Ehww". Of course the lost wax skill and enameling for this pen is pretty god. But the whole design of the pen is just too bad. Maybe they tried to mix Chaos and Luxor Nile but messed up.



#49 Skoff

Skoff

    Rare

  • Member - Gold

  • PipPipPipPipPip
  • 180 posts
  • Flag:

Posted 15 April 2014 - 13:40

I'm quite surprised at the harsh critique the aesthetics of this pen have been subjected to. I agree it's quite ostentatious in its looks, maybe not a pen for doing the crossword with, but honestly I quite like it. It's bold and different, the details look intricate and I like the colours. I also enjoyed the video, but then I like Manga comics and animation. As an exercise in advertising, it seemed to do its job as we are all talking about it. 

 

Of course I imagine it will be priced in the 'if you have to ask...' bracket, but that's another subject entirely.



#50 angio

angio

    Extremely Rare

  • Member - Gold

  • PipPipPipPipPipPip
  • 311 posts
  • Location:Norwich, UK
  • Flag:

Posted 15 April 2014 - 13:52

The pen looks, um, not great but I am strangely drawn to the watch. Must be my misspent youth playing far too much Final Fantasy on the PSOne...



#51 TassoBarbasso

TassoBarbasso

    Vintage

  • Member - Gold

  • PipPipPipPipPipPipPip
  • 435 posts
  • Flag:

Posted 15 April 2014 - 15:15

I'm quite surprised at the harsh critique the aesthetics of this pen have been subjected to. I agree it's quite ostentatious in its looks, maybe not a pen for doing the crossword with, but honestly I quite like it. It's bold and different, the details look intricate and I like the colours. I also enjoyed the video, but then I like Manga comics and animation. As an exercise in advertising, it seemed to do its job as we are all talking about it. 

 

Of course I imagine it will be priced in the 'if you have to ask...' bracket, but that's another subject entirely.

 

The problem with the videos is how completely and embarassingly off-target they are. If this was an ad for a pair of sneakers, that's ok, but here we have a pen that costs zillions of euros and will be probably sold to Russian oligarchs, Arab emirs and a few very rich collectors scattered around the world. I can hardly imagine a poorly drawn comic is the most effective way to address that target. To put it differently: would you advertise a fluo-pink Lamy Safari with a video featuring a bunch of serious British aristocrats?

 

Not to mention the quality of the CGI effects... couldn't they just put a picture of the actual thing? :D at least they could show off the amazing craftmanship.


Edited by TassoBarbasso, 15 April 2014 - 15:18.


#52 fountainpende

fountainpende

    Vintage

  • Member - Gold

  • PipPipPipPipPipPipPip
  • 469 posts

Posted 15 April 2014 - 17:56

+1


__________________________________



www.fountainpen.de- the website for Montblanc and Astoria collectors

Posted Image

#53 MisterBoll

MisterBoll

    Antique

  • Member - Gold

  • PipPipPipPipPipPipPipPipPip
  • 1,730 posts

Posted 15 April 2014 - 18:09

The target audience (the type of people portrayed in Kubrick's "Eyes Wide Shut") will understand the message of the 'cartoon' while we (the type of people that cannot afford to light their cigars with hundred dollar bills) are left just a bit perplexed.

 

Montegrappa's mission is accomplished.



#54 RMN

RMN

    Ancient Artifact

  • FPN Super Moderators

  • PipPipPipPipPipPipPipPipPipPipPipPip
  • 13,756 posts
  • Location:the Netherlands
  • Flag:

Posted 15 April 2014 - 19:27

 

The problem with the videos is how completely and embarassingly off-target they are. If this was an ad for a pair of sneakers, that's ok, but here we have a pen that costs zillions of euros and will be probably sold to Russian oligarchs, Arab emirs and a few very rich collectors scattered around the world. I can hardly imagine a poorly drawn comic is the most effective way to address that target. To put it differently: would you advertise a fluo-pink Lamy Safari with a video featuring a bunch of serious British aristocrats?

 

Not to mention the quality of the CGI effects... couldn't they just put a picture of the actual thing? :D at least they could show off the amazing craftmanship.

Actually, those people mentioned are the target customers for this one. A few years ago the magazine Penna mentioned that several Italian (and perhaps from other countries as well) penmakers designed very luxurious pens for those people who already have 276 gold bracelets and 134 neclaces and want something else to throw money at. It is those pens that keep the companies afloat so they can make nice pens like the NeroUno, Miya etc. we can buy at reasonable prices.

Problem with magazines like Penna and PenWorld is that they offer 5 pages for ridiculous pens in an edition of 20 or so, and have a 3 line sidenote on a new pen that interests the bulk of our members here and will probably sell 20.000.

 

D.ick


~

 

Freedom exists by virtue of self limitation.

 

 

~

 


#55 Gloucesterman

Gloucesterman

    Transformation Coach

  • Member - Gold

  • PipPipPipPipPipPipPipPipPip
  • 2,134 posts
  • Location:Gloucester, MA
  • Flag:

Posted 15 April 2014 - 23:45

Definitely an advertisement for next years Super Bowl!

 

:thumbup: :thumbup: :thumbup: :thumbup: :thumbup:


Edited by brgmarketing, 15 April 2014 - 23:47.

“Don't put off till tomorrow what you can do today, because if you do it today and like it, you can do again tomorrow!”


#56 dzarren

dzarren

    Mint

  • Member - Gold

  • PipPipPipPip
  • 91 posts
  • Flag:

Posted 16 April 2014 - 03:05

That pen is an atrocity. not only that, why would they depict someone pouring rat poison into the sink? Are you serious? What kind of guardian angel lets you harm the environment like that!?



#57 proton007

proton007

    Collectors Item

  • Member - Gold

  • PipPipPipPipPipPipPipPip
  • 1,335 posts

Posted 16 April 2014 - 03:39

Seems like Montgrappa brought back some renaissance artists from the past, and this is the only 'art' they knew....

 

 

Still, I wouldn't say it's that far fetched, I mean, there are plenty of 'for show only' pens.


In a world where there are no eyes the sun would not be light, and in a world where there were no soft skins rocks would not be hard, nor in a world where there were no muscles would they be heavy. Existence is relationship and you're smack in the middle of it.

- Alan Watts


#58 Russ

Russ

    Antique

  • Member - Gold

  • PipPipPipPipPipPipPipPipPip
  • 1,974 posts

Posted 16 April 2014 - 04:32

I am proud that Montegrappa had the daring and courage to present a piece with positive, overt religious connotation, without resorting to the dark witchcraft themes which dominate so much tv and music videos.  The video's music was confident and praiseworthy -- and I'm not the sentimental, schmaltzy type.  The craftsmanship appears outstanding.  If buyers are drawn to a piece which both reminds and gives expression to their faith, so much the better.  This, from an admitted pastor / chaplain ... who couldn't afford one anyway.



#59 MisterBoll

MisterBoll

    Antique

  • Member - Gold

  • PipPipPipPipPipPipPipPipPip
  • 1,730 posts

Posted 16 April 2014 - 04:44

This thread was not started to call the quality of their pens into question.

 

They did not resort to dark witchcraft themes - they took it a step darker (if you look beyond the surface).



#60 Downcelot

Downcelot

    Extremely Rare

  • Member - Gold

  • PipPipPipPipPipPip
  • 201 posts
  • Flag:

Posted 10 February 2015 - 05:05

good CGI = expensive, and cheap CGI = does not work. I remember Games of Throne producers were stating that they only wanted to shot dragon screen when it was a must due to the cost.

 

U guys are laughing now but I think this one edition is pretty. The set is too expensive for me though:

Montegrappa-Eternal-Bird-Silver-Fountain

You have to see the ink pot of the Eternal Bird edition:

Montegrappa-Limited-Edition-Eternal-Bird


Edited by Downcelot, 10 February 2015 - 05:45.






Also tagged with one or more of these keywords: montegrappa, limited edition, guardian angel, italy, advertising, pr, horrible



Sponsored Content




|