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Posted 15 September 2011 - 21:44
Even though the ad makes out that this is a new model, the almost-illegible imprint on the point reads "Waterman's / Hundred / Year Pen." So the common wisdom that this is the direct descendant of the Hundred Year Pen is actually an understatement, I'd say. Someone finding this pen at an antique shop today would very reasonably conclude that it's a Hundred Year Pen, I think.
This ad appeared just two weeks later:
Still the Medalist, but the point is inscribed "Waterman's / Emblem / Pen." Pens like these two show up irregularly in ads for several years, sometimes with the first inscription on the point, sometimes with the second. An ad from December 1949 (the last US one I've found) calls the pen "New Medalist" and shows it with a point clearly inscribed "Waterman's / Ideal / 14KT":
As I said above, I'm mostly just putting what I've found out here for the record, but if someone has further information or corrections, that would be great. I'd love to hear an insider's account of the reasons behind all of this muddle, but I'm not counting on that information ever surfacing.
Posted 16 September 2011 - 17:07
Posted 16 September 2011 - 18:15
I notice that the copyists were working mightily to ensure confusion on the matter of "Taperite" in that second ad, the buggers.
Posted 16 September 2011 - 20:03
And Ernst: Yeah, that ad is a good example of the perverse but kind of hilarious copy in many of the Waterman's ads of the time. This one would work well as a case study in the abuse of emphasis, I think. "Hmmm, let's see. What can we use to make this word stand out? We've already used bold, caps, all caps, and underlining. I guess that just leaves italics." Oh, and what the monkey do you suppose it's supposed to mean that the Medalist "will write its own greeting for many Christmases to come"? Does that even mean anything?
Posted 17 September 2011 - 14:47
"Well, we'll let the guys in the ad department sort that out."
Posted 17 September 2011 - 21:05