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A.T. Cross Rolls Out Exciting New Edition of the V

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#1 Free Citizen

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Posted 02 October 2004 - 04:02

Press Release Source: A.T. Cross Company

A.T. Cross Rolls Out Exciting New Edition of the Versatile Matrix
Friday October 1, 12:07 pm ET
Multi-Function Writing Instrument in Great New Colors -- at Great New Price

LINCOLN, R.I., Oct. 1 /PRNewswire-FirstCall/ -- A.T. Cross Company (Amex: ATX - news) announced today that its versatile Cross Matrix, a modular, multi-function writing instrument combining dual ball-point pens, gel rolling ball or fountain pen, with a PDA stylus tip, is now available in two new chic colors -- Royal Blue and Regal Red. In addition, the newly expanded Matrix is being offered at a great new MSRP price -- only $30.00.
Cross Matrix, first introduced in 1992, combines the most advanced writing instrument technology available with the adaptability and convenience demanded by today's busy professionals. The instrument's sleek, sculpted design makes it a uniquely practical everyday accessory for both men and women.

There is only one change in the design of two new color versions of the Cross Matrix -- an anodized aluminum barrel has been substituted with the solid color soft-touch resin surface. This material facilitates twisting of the ball-point pen tip and handling of the stylus module. The polymeric stylus tip provides a patented "pen-on-paper" feel.

"We were motivated to offer the Cross Matrix at this great new price because of its tremendous popularity in its original black and silver incarnation. By lowering the Cost, Matrix will be accessible to more people -- particularly customers who shop at office supply stores," said Bruce Willox, Director of Global Marketing at A.T. Cross. He continued, "The attractiveness of some of our other products in similar colors has shown us that our customers enjoy having the choice of red or blue. We're delighted to offer them this variety."

Cross Matrix, in any of its color choices, is available in two versions. One option offers dual ball-point pens (blue, red or black ink, changeable with a twist of the pen tip) at one end and a polymeric PDA stylus tip at the other. The stylus module can be easily separated from the barrel, flipped and reinserted to reveal a black gel ink refill. The gel ink refill can also be removed and replaced with a yellow document marker refill which is also included with the pen. Optional gel ink colors include blue, red, green, purple and orange.

Another version of the Cross Matrix pen again features the dual ball-point pens but with an interchangeable PDA stylus/fountain pen nib attachment (instead of the rolling ball). Cross Matrix is the only multi-functional writing instrument to include a fountain pen option. Buyers of either version can also purchase separately the rolling ball or fountain pen module.

An excellent gift choice for hand-held computer or PDA-using executives and students, Cross Matrix comes packaged in a reusable, translucent, two- piece gift box. The resin surface readily accepts engraving for personalization.

Like all Cross writing instruments, pens in the Cross Matrix line offer an unquestioned lifetime mechanical guarantee.

About A.T. Cross

Building on the rich tradition of its award-winning writing instruments and reputation for American innovation and craftsmanship, A.T. Cross Company is a designer and marketer of branded personal and business accessories. Cross provides a range of distinctive products that appeals to a growing market of consumers seeking to enhance their image and facilitate their lifestyle. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Costa Del Mar sunglasses, are distributed in the retail and corporate gift channels worldwide. For more information, visit the A.T. Cross web site at http://www.cross.com.

To obtain photos, please call 401-521-2700 ext. 175 or email requests to rdavis@rdwgroup.com.

Source: A.T. Cross Company
T-H Lim
Life is short, so make the best of it while we still have it.

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