A technical note and a question: The MIT students have a nice setup of the archive - PDFs of each and every page and Optical Character Recognition (OCR) of each page. The OCR results are garbled to a large extent, and by themselves are not really readable. They do provide, however, a collection of quasi-keywords that "tag" the PDFs and allow easy searching. For example the Google search Esterbrook pen site:www-tech.mit.edu seaches the archives for references to Esterbrook pens. For each page there is a PDF and a TXT file. They have made the PDF file to appear when a keyword exists in the corresponding TXT file. If you know who to do this (is it just HTML or more coding is involved?), I would like to hear from you.
I hope that you enjoyed this series. It surely was a blast for me. Half of the pleasure for making it and half for sharing it with all of you.
Please let me know if there are any corrections.
The end is near" was the writing on the wall for fountain pens in the 60s.
Despite this we get a fresh breath of air with a set of
wonderful advertisements for Esterbrook pens.
They are my favorite from all ads that I posted in the series (maybe with the
Parker nail test second ).
The ads are witty and sassy. The Ransom, the extraterrestrial and
the bear are enjoyable to the max.
They only appear during 1960. In terms of pens that appear in these ads,we see
the 101, the
and perhaps (I might be imagining) in the "Ransom" and the "Octapus" something
that looks like a J or a icicle.
There is a passing reference made to one of the loveliest pens
(IMHO) of that period is made in an ad for mother's day gifts.
Lady Sheaffer Skripsert line comprised of a great range of enamel models
some of which cost more than the PFM of that era.
I am still looking for the 14K Lady Skriptsert (if you ever see it, please let
There is only a single other ad for a Sheaffer's school pen during this
While Sheaffer has essentially disappeared, Parker ads keep strong during
the 60s. The 45 at $5 is probably the most attractive to the student
clientele that read the newspaper.
The free spirit of the sixties is just barely showing off in this ad below.
The motorbike is the award for a sweepstake - common practice of Parker Pen Co
(Incidentally the motorbikes never caught up in the US but go to Europe to
see how popular they are today).
The next two ads are interested because of a reference to the Parker 75 and
the Parker VP
Of course a streetwise company as Parker continued to prosper because it
embraced the innovations of the era.
The ads below show a Jotter and Touche (a fiber tip pen)
Similarly to earlier ads, Parker continues using popular personalities in
Here a local sportwriter George Sullivan with a Parker 75. (Hmm from
A set of 3 ads shown below advertise the presence of a Parker pen doctor on
campus who gives free checkup to older parker pens.
Mr. Art Roy head of the service department visited the campus at least 3 times
during 196X and 196X.
Who knows that Scriptos? I dont - but there is a single ad for them
in the Tech
A very brief reference to some lesser unknown Eversharp models are made
Eversharp Envoy (one of the late Eversharp pens, with gold fill cap and body,
often found with a flex nib)
and Eversharp Pockette (a 40-50s model that stayed unsold in the Stationery
store till the 60s).
From 1966 to 1968 a bunch of advertisements for what FP lovers affectionately
call today the "BIC stick" appear in the TECH.
Interesting is the fact that it is offered by the WATERMAN-BIC corporation. Yes
"that" Waterman, almost a year later from the development of the FPs
their day of extinction is near. Or is it?
In 1974, this Pelikan 120 ad proclaims itself as the "Fountain pen that never
went out of style".
In 1976 4 ads of a platignum italic FP sets makes a brief appearance.
The finale of the swan songs is played in the early 80s. In 1981 we see a
brief appearance of a reference to Mont Blanc Diplomat Pen. Very few
similar references are also made in the later issues and the signify the
transition of the FP from a writer's tool to a jewelry item.
Edited by antoniosz, 10 July 2007 - 16:24.