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Advertising On the Fountain Pen Network

Why advertise on FPN?


FPN is the number one and truly independent fountain pen site in the world. With more than 4.7 million pages delivered to real people in June 2015 according to Google Analytics, and more than 6 million according to server statistics (AwStats; includes pages search bots cannot see), we are well within the top 25,000 sites worldwide (of 25,000,000+ and counting, source: Alexa.com).

As an example, in June 2015 FPN was visited by more than 270,000 unique visitors, in over 635,000 visits, on average looking at 5.30 pages per visit with each visit lasting 05:50 minutes. And June is traditionally the slowest of all months ....


In short, not only a large captive audience, but one that continuously expands as well.

Demographics support this too. Several years ago, FPN was visited mostly by US citizens. These days our members and visitors form a very diverse group, although US citizens still account for approximately 45% to 50% of traffic. Europeans make up another large part.

Top countries other than the US include the UK, Germany, Spain, France, Australia, Italy, Taiwan, Singapore, Malaysia, India, and Australia. All in all people from 193 countries worldwide visit FPN, many on a regular basis.


More than 37% of people browsing FPN are new visitors.




Options and Possibilities


We have a variety of advertising types and layouts on offer, ranging from large to small, either at the top below the header, or on the right hand side of the board, as displayed on this page and listed in the tables below.

Banners
Type Size, W x H Display Options (1) Positions Shown To (2)
FPN Wide Leaderboard 970 x 90 pixels Underneath Board Header, available on
  • - Home / Board Index / Search / New Content Pages
  • - All Forum and Forum Topics Pages
  • - Classifieds Pages
Or more selectively, on
  • - Home / Board Index Pages
  • - General Pen Topics Forums Pages (3)
  • - Marketing & Sales Forums Pages
  • - Reviews & Articles Forums Pages (3)
  • - Brand Focus Forums Pages (3)
  • - Regional Focus Forums Pages (3)
  • - Creative Expressions Forums Pages (3)
  • - All Other Forums Pages
  • - New Content & Search Pages
  • - Classifieds Pages
In case further refinements are required, please do contact us, see below.
1 per page 25% of Users


Sidebar Adverts
Type Size, W x H Display Options (1) Positions Shown To (2)
FPN Wide Skyscraper, Sidebar 180 x 360 pixels On the right hand side of the board, available on
  • - Home & Board Index Pages (4)
  • - Forum and Forum Topics Pages (5)
  • - Classifieds Pages (6)
Max. 1 per page 25% of Users
IAB Skyscraper, Sidebar 160 x 600 pixels As for Wide Skyscraper Max. 2 per page 25% of Users
FPN Square, Sidebar 180 x 180 pixels As for Wide Skyscraper Max. 3 per page 25% of Users
FPN Rectangle, Sidebar 180 x 90 pixels As for Wide Skyscraper Max. 4 per page 25% of Users
FPN Small Tile, Sidebar (7) 88 x 88 pixels As for Wide Skyscraper 2 or 4 per page 25% of Users
FPN Micro Bar, Sidebar (7) 88 x 44 pixels As for Wide Skyscraper 2 or 4 per page 25% of Users

Note:
Advertising space is sold on a first come, first serve, monthly basis.

(1) Display Options are sold individually, but may be purchased as a package.

(2) Shown To: 25% of Users. This means that a maximum of 4 adverts may be shown for a specific display option, randomly displayed for each user and each screen refresh. More than a single 25% spot may be requested, for additional exposure, depending on availability.

(3) Adverts may also be targeted for specific forums, which may be of interest for the indicated forum categories. Please do contact us for pricing and options in case you do have such a requirement, or visit our Marketing & Advertising site directly: FPN Marketing & Advertising.

(4) The Home Page and Board Index Sidebar adverts will be displayed on View New Content (VNC), Search, Blogs, Calendar, snd several other pages.

(5) Individual Forums may be excluded from other advertising if an advertiser wishes to advertise exclusively in a specific forum for a specific banner only (FPN Wide Leaderboard, IAB Skyscraper, etc.). Obviously this carries a diferent price tag.

(6) If available, Store Pages may be included with advertising in Classifieds Pages.

(7) Half width sidebar adverts (Small Tiles and Micro Bars) are always displayed in pairs.


New for 2015: Advert space is now not only sold on a monthly/quarterly/half yearly or annual basis per position, but also on a per 100 clicks or per 100000 impressions basis. All adverts must be approved and paid in full prior to being put online, and to keep our advertising rates as low as possible, our rates are non-commissionable. The FPN Wide Leaderboard and IAB Skyscraper ads are shared with ads from ad agencies, but directly sold adverts will always have a higher display priority.

Further Information / Contact



In order to find out more about advertising on FPN, for pricing, availability, terms and conditions, do contact our FPN Advertising Team, or do create an acoount on our
FPN Marketing & Advertising site.
We will be able to help you both with standard adverts as listed above, and with customized solutions.

Looking forward to your questions and requests!

The FPN Advertising Team




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