QUOTE (Roger @ Mar 25 2006, 12:11 AM)
QUOTE (Eternally Noodling @ Mar 23 2006, 03:51 PM)
Two weeks or so before any is in stock....but it's coming (some are made in extremely limited numbers due to a shortage of certain rare components, don't expect these to be produced in large quantities...there is no ad budget, labeling is in house, glass is not a custom mold...as much value as is possible is crammed into the ink and nothing else! We will never sell an ink where the packaging and glass costs more than the ink itself. The ink is THE value - the central item and concept to it all).
Quite agree on where the value lies. To that end, it looks like you are maybe scanning original artwork and computer generating the label stock in an inkjet printer. Marvelous look to it and it is probably less expensive than having labels made for you. Now watch, that's probably not the way they're made, at all.
Your description of how it will be two weeks before any is in stock leads me to ask, how is your ink made? Do you, personally, and perhaps with helpers, do the mixing, bottling, etc? Or, do you sub the work out and oversee the process? I can't imagine doing it yourself as that would leave little time for working out the formulations, pilot plant level testing, etc. There's only 12-15 work hours in a day.
It's all here...design, labels, getting the glass....getting the clotures (caps)...design of boxes...getting the boxes done (those are stamped and cut on the DelMarVa peninsula to our south)....and the inks are formulated...tested...formulas set...then produced...and NOTHING is done overseas (although the plastic in the caps perhaps is made from imported oil or gas from Canada?)...workdays are not scheduled - they are basically sleep/work/sleep/work....lol....18 to 20 hour workdays are routine and always have been... That is the reality of small business - there is no way around it until the volume can justify the cost of a labeling machine....which I am reluctant to get due to the high cost. The longer high costs can be avoided...the better. You will not see a custom Noodler's Ink glass mold anytime soon...until glass prices fall below ink component costs for a custom mold the glass used will remain as practical as possible. The ink will always be the most costly component of the final product - costing more than all the other components combined. Ink is the product - not flashy and costly packaging.
As for the original artwork (such as that on the Blue Ghost, Luxury Blue, Hunter Green, Electric Color inks, Eel inks, etc...) - those are done on large 2ftX3ft to 3ftX5ft canvas and then photographed in high resolution...then shrunk down to the label sizes. The printer ink on the label is also our ink - though made for electrical pulse charges...not fountain pens (it retails for about $10 per 4.5oz bottle to any retailer willing to carry it - though it is NOT in distribution...so has to be sold direct from the company to the retailer - and note that retail price is less than both Costco and Walmart on a per volume basis for that type of ink). The artist (a friend here in Massachusetts) would like to offer prints at some point in the future to help fund the time needed to make the artwork (some paintings, watercolors, and color pencil drawings take weeks)...if the prints were to do well, then all the labels would soon have original artwork. As it is - only about 1/4 have custom art (involving catfish themes...each original piece ALWAYS has a catfish somewhere on the canvas) due to cost factors. It is not known if there would or would not be a market for limited prints of the artwork...if anyone is interested, just e-mail.