Looking around a bit on the net found this quote:
QUOTE
A century informed by commitment to exquisite craftsmanship and the finest materials. The brand with the white star is celebrating its 100th anniversary in honour of the master craftsmen of Montblanc who, with passion and the artistry and skill born of years of experience, bestow upon each individual product something very special: a soul.
I think that pretty well sums it up.
Allan