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The Fountain Pen Network > Brand Focus > The Montblanc Forum
RevAaron
Subject says it all: WTF is a Soulmaker?

What's the deal with that particular marketing slogan? Does it have its roots in the Golden Age?
Allan
Looking around a bit on the net found this quote:

QUOTE
A century informed by commitment to exquisite craftsmanship and the finest materials. The brand with the white star is celebrating its 100th anniversary in honour of the master craftsmen of Montblanc who, with passion and the artistry and skill born of years of experience, bestow upon each individual product something very special: a soul.


I think that pretty well sums it up.

Allan
Kalessin
Looks like they celebrated their 100th anniversary with a thesaurus... laugh.gif
Brian
QUOTE (Allan @ Sep 27 2008, 02:23 AM) *
Looking around a bit on the net found this quote:

QUOTE
A century informed by commitment to exquisite craftsmanship and the finest materials. The brand with the white star is celebrating its 100th anniversary in honour of the master craftsmen of Montblanc who, with passion and the artistry and skill born of years of experience, bestow upon each individual product something very special: a soul.


I think that pretty well sums it up.

Allan


That's a constructive answer.
xmattxyzx
"WTF" is the greatest thing to come out of the internet.
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