QUOTE(DRP @ May 12 2008, 06:22 AM) [snapback]608134[/snapback]
I read a review of one of your recent pens and am most impressed.
One of the things I noticed is that you ship pens in a utilitarian box. You put money in protecting the pen; nothing in presentation. So, here's an idea ...
There was a thread a few weeks ago about the importance (or lack thereof) of a box in which a pen is presented. Some people said that they wanted no more money spent on a container than is absolutely necessary to assure it is transported safely. Others said that the box was part of the experience, especially if the pen is a gift.
Obviously, your thinking fits in the first category. Safe, reliable delivery. Nothing else.
But, what if a pen is intended as a gift?
It occurs to me that there must be some artist/craftsman/entrepreneur who would make custom presentation boxes, explicitly for a specific customer. Perhaps the customer's name could be engraved into the box. Or, a date signifiying a special event. Or, whatever. Or, the box could be a completely customized job made from a unique material (for example, glass as is used by one of the Pelikan models). Perhaps an artist could decorate the box with a scene from a wedding, or a scenic panorama from some location which is special to the recipient (example: pond at a family farm drawn from a photo or a vacation paradise).
You might post a message to FPN participants asking for ideas -- or, more to the point, people who might have the ability to work with you on creating such specialized boxes.
The customer would, of course, have the option of buying a pen in an extremely sturdy mailing container if he/she is like me and doesn't keep pens in boxes. But, for the customer who wants a special container for a special pen, that option would exist, also. Being that everything is entirely customized, you probably wouldn't even have to do much more than add a link to someone else's web site.
Think about it ....................
Your pens are gorgeous. Expanding your market by offering ancillary materials would add interest without adding to your own costs.
Thanks for the feedback.
I do have access to nice wooden presentation boxes for my pens, but I just don't have them on the website.
I'll get them added. Good suggestion.
Brian