QUOTE (Richard @ Sep 2 2006, 10:06 PM)
Parker actually began phasing out the Blue Diamond cap before the appearance of the aerometric "51" -- the Blue Diamond was the symbol of Parker's lifdetime warranty, and in 1946 the U.S. Federal Trade Commission outlawed such warranties if the manufacturer charged a fee -- any fee. Rather than continue the warranties without the service charge, the major U.S. pen makers all discontinued their lifetime warranties. So Parker did away with the Blue Diamond.
Note that the FTC outlawed the warranties as structured in 1945, but Sheaffer continued to use the White Dot as a logo even though they dropped the lifetime guarantee, and Parker continued to use their Blue Diamond in the same manner for about two years, so it is not clear that there is a causal relationship between the FTC's action and Parker's dropping of the Blue Diamond.
It should also be noted that Parker challenged the FTC's ruling in court and eventually won a partial victory in late 1946 that made its way into a modified FTC order in early 1948, though they do not seem to have taken advantage of the modification, which allowed them to offer the lifetime guarantee poviding that the statement regarding the service charge was made more prominent . Perhaps, even with the service charge, it was too burdensome financially to re-introduce the guarantee, and not competitively necessary in light of the fact that the other makers had also dropped their long-term guarantees a couple of years earlier.
--Daniel