diplomat, on 08 October 2009 - 08:39 PM, said:
Hello everybody.
Yesterday I was thinking about a couple of evidences:
- There are no American fountain pens with piston filling mechanism;
- In the long run, pre-war European pen makers were more successful in keeping building fountain pens throughout their history;
Ok, I understand that both sentences may be questionables. But I think that if I better specify what I mean, we can find a common ground on it.
Americans do something that they're really good at; Mass Production. I say this in general terms.
MacDonalds, Ford, Chevrolet, Burger King, KFC, and so on. America has been mass-producing since the turn of the 20th century. It's something they we're good at, and quickly made America into an economic giant. I guess you could say USA had the highest standard of living thanks to capitalism from well built but mass produced items.
The rule applies in all markets, lets take photography. Kodak is the biggest American brand to set foot in the photography, and it all started thanks to the Kodak Brownie. Introduced in 1900 for the price of $1; Kodak's popular slogan at the time was "You push the button, we do the rest." inexpensive cameras for everyone to own. and they mass produced the brownies, and got profit from all the film developing too.
These days since digital has stepped in, its all about either Nikon or Canon, with Sony, Pentax, and Olympus trailing behind, of course there are niche markets, where Hasselblad, Leica, and Zeiss Ikon step into, all European!
I believe back in the 20's and 50's there was more competition in many industries! Today markets have turned into monopolies. Camera; Canon or Sony? Burger; Macdonalds or Burger King? Commercial Jets; Boeing or Airbus? Computers; Apple or Microsoft?
Let's take an example. Cadillac in the early 1900's were the premier luxury car of the time. These days a luxury car is a BMW, Mercedes, Maserati, Rolls-royce, etc. GM now owns Cadillac, and they're part of this huge company, and therefore in the process loses their charm I guess. Maybe they're still big in America, but Maserati and Rolls-Royce still have their prestige. But then Rolls-royce only make 200 cars a year.
These days we've reached the stage where good just doesn't cut it, and people will pay top dollar for the best! Exclusivity, Name, prestige, price, pedigree all factor in these days for what people want in niche markets. Fear not Americans you still have some top prestigious companies making good heaphones, like Grado, and Etymotics.
I think some pen brands have gone down this fate where they flourished in their era and died in the end from it.