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Looking For The First Sheaffer Ad.


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18 replies to this topic

#1 RamonCampos

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Posted 04 February 2015 - 21:50

Serve this strange ad  -taken to the ear :)- as cover-topic.

 

Sheaffer_rare_ad_Lazard.jpg

 

 

I have a  collection of very vintages ads of Sheaffer fountain pens and I think now this web site is a good place for them.

I do not know if I have "the first ad", the most ancient ad about fountain pens manufactured by Walter Sheaffer but, without doubt, we will approach to the embryo of the company with them.

When I finished uploading the last ad I will show complete ad where I have omitted, on a first presentation, jeweler or shop name and I will provide too the media and publication dates of them.

Let's start with some lesser known ads from 1914
.

 

1914_Sheaffer_ad_Lazard.jpg

 

... To be continued


Edited by Lazard 20, 04 February 2015 - 23:06.


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#2 kirchh

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Posted 04 February 2015 - 22:19

 

Sheaffer_rare_ad_Lazard.jpg

 

 

Evening Missourian (Columbia, MO), November 10, 1912 (p.4).

 

Here's the complete ad, in better quality, without the erasure of some of the text:

 

image_531x817_from_3125,375_to_4550,2320

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

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#3 kirchh

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Posted 04 February 2015 - 22:34

If early ads are of interest, this is from the University Missourian of September 17, 1912:

 

image_1705x1600_from_1020,179_to_4430,33

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

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#4 kirchh

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Posted 04 February 2015 - 22:43

By October 6, the store had figured out how to spell "Sheaffer," but Conklin was no better off...

 

image_681x648_from_1950,2239_to_2550,340

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

Daniel Kirchheimer
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#5 FarmBoy

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Posted 05 February 2015 - 06:34

Daniel,

 

Thank you for providing the full citations so I didn't need to go find them.

 

Todd

 

Lazzard (and others),

 

If you are trying to establish something is the first or place a data point on a timeline you need to provide the FULL CITATION INCLUDING DATE AND PUBLICATION.  It also helps if you provide the full text or in modern times, just provide a link to the on-line version.

Though not an advertisement, in the Twice-a-Week Plain Dealer of December 27, 1912 on what I believe to be Page 4,  under the heading Patents Granted Iowans you will find the text "Fountain Pen Attachment, W. A. Sheaffer, Fort Madison.

 

Unfortunately I'm not able to pull down the image for this at this time.

 

Finding the misspelled Sheaffer ad is a good find.  I had not found this one.  I do like the spelling problems the Editor seems to have encountered.

Perhaps we should embark on the earliest ad for a Fountain Pen.  I found a contest advertizing a Fountain Pen as the prize in a San Francisco news paper from 1910.  I could likely find it online if there is interest or go to SF and take a picture of it if google hasn't done so for me.  There must be earlier ads than the 1912 Sheaffer ads.


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#6 FarmBoy

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Posted 05 February 2015 - 06:56

Thinking about my idea, I'll start as I have this image:

fpn_1423119190__lincoln1902.jpg

 

The Minneapolis Journal; October 24, 1902, page 9


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#7 RamonCampos

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Posted 05 February 2015 - 10:20


Lazzard (and others),

 

 If you are trying to establish something is the first or place a data point on a timeline you need to provide the FULL CITATION INCLUDING DATE AND PUBLICATION. 

 

 

Patience, I reported in my first entry that when I finished uploading (my) the last ad I will show complete ad where I have omitted, on a first presentation, jeweler or shop name and I will provide too the media and publication dates of them.

 

And I still have to upload 1913 and 1912 ads.

 

 

 

 

 


 

Edited by Lazard 20, 05 February 2015 - 10:25.


#8 kirchh

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Posted 05 February 2015 - 16:29

Thinking about my idea, I'll start as I have this image:

fpn_1423119190__lincoln1902.jpg

 

The Minneapolis Journal; October 24, 1902, page 9

 

Todd, are you being serious? You must know that by that time, Waterman was a large international company and had been advertising widely for almost 20 years, and, of course, there are far earlier fountain pen companies as well.

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

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#9 FarmBoy

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Posted 06 February 2015 - 05:46

 

Todd, are you being serious? You must know that by that time, Waterman was a large international company and had been advertising widely for almost 20 years, and, of course, there are far earlier fountain pen companies as well.

 

--Daniel

I'm fishing...


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#10 RamonCampos

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Posted 06 February 2015 - 08:32

We continue traveling through the time.

 

1913_Sheaffer_ads_Lazard.jpg



#11 Haribon

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Posted 06 February 2015 - 18:11

These are mainly local adverts. The little information I have says Sheaffer’s first national magazine advertisement appeared on September 1914. Ramon, do you know on which magazine? Does anyone have this ad?


fpn_1434850097__cocursive.jpg


#12 kirchh

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Posted 06 February 2015 - 18:17

These are mainly local adverts. The little information I have says Sheaffer’s first national magazine advertisement appeared on September 1914. Ramon, do you know on which magazine? Does anyone have this ad?

 

Saturday Evening Post, September 12, 1914:

 

14-09-12-sep-c.jpg

(Image courtesy www.sheafferflattops.com)

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

Daniel Kirchheimer
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#13 kirchh

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Posted 06 February 2015 - 18:19

Note that is the first national ad aimed at consumers, as opposed to trade ads.

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

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#14 grahamtillotson

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Posted 06 February 2015 - 18:25

This thread is awesome! Please keep it going. The meandering paths back to early ads is really fun.

 

Graham



#15 RamonCampos

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Posted 09 February 2015 - 06:16

Before going to the ads of 1912 I would like to register here these advertising characters such as Ophelia, her friends or "Noble Sheaffer".
 

1922_07_15_case_n_Noble_Sheaffer_S_Lazar

 

1914_08_01_Sheaffer_Ophelia_Lazard.jpg



#16 kirchh

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Posted 09 February 2015 - 22:35

Before going to the ads of 1912 I would like to register here these advertising characters such as Ophelia, her friends or "Noble Sheaffer".

 

1922_07_15_case_n_Noble_Sheaffer_S_Lazar

 

"Noble" is merely a title used for members of the Shriners organization. W. A. Sheaffer would have been referred to as "Noble Sheaffer," as here.

 

--Daniel


"The greatest mental derangement is to believe things because we want them to be true, not because we observe that they are in effect." --Jacques-Bénigne Bossuet

Daniel Kirchheimer
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Purveyor of the iCroScope digital loupe


#17 RamonCampos

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Posted 10 February 2015 - 07:30

Well, I've get here and others will continue. I hope you had a good time in this topic. Greetings.

 

1912_Sheaffer_S_ads_Lazard.jpg


Edited by Lazard 20, 10 February 2015 - 07:42.


#18 NinthSphere

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Posted 10 February 2015 - 08:37

Poor Conkling. Misspelled and insulted. :lticaptd:



#19 RamonCampos

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Posted 10 February 2015 - 10:38

Poor Conkling. Misspelled and insulted.

 

...and Kraker, their seller in Missouri, partner and working with Sheaffer.


Edited by Lazard 20, 10 February 2015 - 13:42.







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