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Marketing The Duofold Jr.


jonperry

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Hi Folks,

 

Here is one for the Parker historians out there. Who was the target market for a "junior" sized Duofold? Is there any mention in the sales literature around who these were designed for? The name suggests students but I notice that the print ads from the time primarily feature seniors as back-to-school items or graduation gifts.

 

Juniors are a good fit for me (average sized hands but stubby fingers) but I wanted to see if anyone knew what the corporate intention was behind the design and marketing.

 

Thanks!

Jon

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Even though it is called "Junior" I find it to be quite average in size as far as vintage pens go. And since I can't get a Big Red (due to it being at least triple the price of a Jr.), I'm really happy with my Chinese Red Permanite Jr :D

"The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true..." (Carl Sagan)

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Parker marketed Duofolds for Woman (Lady Duofold) and they had a line of student models (DQ, Raven etc.).

 

I always assumed, but could be wrong, that the Jr. was aimed at people looking for a more economical version of the Sr.

Parker: Sonnet Flighter, Rialto Red Metallic Laque, IM Chiseled Gunmetal, Latitude Stainless, 45 Black, Duovac Blue Pearl Striped, 51 Standard Black, Vac Jr. Black, 51 Aero Black, 51 Vac Blue Cedar, Duofold Jr. Lapis, 51 Aero Demi Black, 51 Aero Demi Teal, 51 Aero Navy Gray, Duofold Pastel Moire Violet, Vac Major Golden Brown, Vac Deb. Emerald, 51 Vac Dove Gray, Vac Major Azure, Vac Jr. Silver Pearl, 51 Vac Black GF Cap, 51 Forest Green GF cap, Vac Jr. Silver Pearl, Duovac Senior Green & Gold, Duovac Deb. Black, Challenger Black, 51 Aero Midnight, Vac. Emerald Jr., Challenger Gray Pearl, 51 Vac Black, Duofold Int. Black, Duofold Jr. Red.

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