I've read the posts in this Topic along the way, and have learned much. I've mulled things over a bit, so here's my tuppence worth.
I agree with Member wimg that there are choices to be made about funding FPN on an ongoing basis. I also agree that at this time Option 1, charging a mandatory blanket subscription fee, is not desirable. So we look to advertising as Option 2.
Mute static advertisements as described by wimg are fine: text, image & link/s. Advertisements should not hinder navigation, drain system/bandwidth resources nor interfere with display of content.
As to the advertisements, I reckon that advertising is advertising, whether it be from an entrepreneur or a multinational, an ink maker or an airline. I see no particular reason for limiting advertisers to those directly relevant to FPN. I propose that any which meet the FPN criteria of 'politeness & civility' should be considered. I have confidence that the FPN Admin Team would set rates according to various criteria.
That said, I firmly believe that Members should be subjected to less advertising than Guests. In effect, that would address the expense:performance:value balance of this site. Guests incur expense and slow performance to extract value from content, yet neither contribute nor participate, so would be of value as
fodder targets of wide-audience advertisers. Members would see only a smaller number of site-specific advertisements sprinkled in the margins.
Placing advertisements only in a relevant Forum is a grand idea which takes into account display space limitations. However, as I would be disinclined to browse the entire site to ensure I hadn't overlooked something of interest, having the facility to view all advertisements in one fell swoop would be appreciated.
Also, advertisers must not have access to Member's activity logs or personal information not volunteered by the Member in their Profile.
In addition, I suggest that Guests be charged a very modest sliding rate fee for purchasing items in the Classifieds.
While somewhat off-topic, for reasons of transparency I would ask those Members who are not at arms length to an advertiser or business relevant to this site include such information as part of their commercial Member Profile, and those be available to Guests and Members.
Edited by Sandy1, 06 October 2013 - 22:59.